Forgotten Half of Change


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Hardcover
192 pages
ISBN 9781419502750 Published May 2005
Kaplan Publishing
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Forgotten Half of Change
Achieving Greater Creativity Through Changes in Perception

Related Blog Posts
Winter 2010: International Best Sellers
Posted March 3, 2010 6:57 a.m. by the-roy
In - 800 CEO Read Blog

The time has come to talk of many things....

O.K.. How about just one thing... Like the New Year's resolution you might have had that involved perhaps, reading more in 2010 (To look at the list, I think being more literate in 2010 was on Spain's resolutions list!).

Hmmmm... I wonder how many people across this grand planet of ours had that same resolution.... Hey! One way to find out is see what was HOT this winter....

Here are 8CR's Top Selling Books Internationally in January and February.

1 - Denmark- The Future of Management by Gary Hamel and Bill Breen

2 - United Kingdom - Crush It! Now Why is the Time to Cash in on Your Passion by Gary Vaynerchuk

3 - Mexico - Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers by Bridget Brennan

4 - Singapore - Reorganize for Resilience: Putting Customers at the Center of Your Business by Ranjay Gulati

5 - Spain - Forgotten Half of Change: Achieving Greater Creativity Through Changes in Perception by Luc de Brabandere

6 - United Kingdom - Strengths Finder 2.0 by Tom Rath

7 - Spain - Entrepreneurial Mindset Strategy: Strategies for Continuously Creating Opportunity in an Age of Uncertainty by Rita Gunther McGrath and Ian MacMillan

8 - Germany - Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renee Mauborgne

9 - Kenya - Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It by John Gerzema, Ed Lebar and Peter Stringham

10 - Spain - Building a Global Bank: The Transformation of Banco Santander by Mauro F. Guillen and Adrian Tschoegl




International Best Selling Books for May!
Posted June 4, 2009 9:58 a.m. by the-roy
In International Bestsellers - 800 CEO Read Blog

Want to keep up with what's going on in other countries?  They do too!

Check out what others are reading about outside the US:

[caption id="attachment_3970" align="alignleft" width="124" caption="Mavericks at Work - Chile"]Mavericks at Work - Chile

[/caption][caption id="attachment_3969" align="alignleft" width="125" caption="Immunity to Change - Germany"]Immunity to Change - Germany

[/caption][caption id="attachment_3968" align="alignleft" width="124" caption="Brand Bubble - Australia"]Brand Bubble - Australia

[/caption][caption id="attachment_3967" align="alignleft" width="122" caption="One Billion Customers - Korea"]One Billion Customers - Korea[/caption][caption id="attachment_3966" align="alignleft" width="124" caption="Career Distinction - Australia"]Career Distinction - Australia

[/caption][caption id="attachment_3965" align="alignleft" width="121" caption="Behavior Change - Spain"]Behavior Change - Spain

[/caption][caption id="attachment_3964" align="alignleft" width="126" caption="Seven Secrets of Great Entrepreneurial Masters - Great Britian"]Seven Secrets of Great Entrepreneurial Masters - Great Britian

[/caption][caption id="attachment_3963" align="alignleft" width="120" caption="Groundswell - Switzerland"]Groundswell - Switzerland

[/caption][caption id="attachment_3962" align="alignleft" width="124" caption="Innovation Nation - Turkey"]Innovation Nation - Turkey

[/caption][caption id="attachment_3961" width="129" caption="The Forgotten Half of Change - France"]The Forgotten Half of Change - France[/caption]




International Best Selling Books for April
Posted May 2009 8:28 a.m. by the-roy
In International Bestsellers - 800 CEO Read Blog

It is good to know that in times of crisis, chaos, hysteria, etc., this world can come together to look for answers to unsolved problems, or even just to get a sympathetic ear. Whether it be for economic questions, an illness or business ideas; we as a global community look to others for advice, counsel, understanding, compassion or just a friendly ear. With that in mind, here is what people around the globe ordered from us last month. Hopefully you may find these titles interesting and can use them in your business or personal life.

France


The Forgotten
Half of Change


Luc de Bradandere

Turkey


Innovation Nation


John Kao

Switzerland


Groundswell


Charlene Li and Josh Bernoff

Great Britian


7 Secrets of Great
Entrepreneurial Masters


Allen E. Fishman

Australia

Career Disctinction


William Arruda and Kirsten Dixson

Korea

One Billion Customers


James McGregor

Happy May, Everyone!




Jack Covert Selects--The Forgotten Half of Change
Posted July 5, 2005 5:57 a.m. by jack

The Forgotten Half of Change: Achieving Greater Creativity Through Changes in Perception by Luc De Brabandere, Dearborn Trade, 160 Pages, $20.00 Hardcover, May 2005, ISBN 1419502751

As regular readers know, I get lots of books and separating the wheat from the chaff is something I try very hard to do in a fair, unbiased way. The advance readers copy of this book has sat on my desk for six months. During that time, several hundred books have been passed over, but for some reason, this book stayed. Something about appealed to me. To start off with it has an interesting cover and the concept itself interested with me. I know Ill reread this great book again soon, because, as the book shows, thats how change happens. Having worked in the same business for many years, I have seen many change initiatives failnot necessarily because the idea was bad but because it didnt resonate with the people involved and was doomed to fail.. As the author says:

If you want to change, you have to change twice. You not only need to change the reality of your situation, you need to change your perception of this reality. This is the essence of this book.

Hence, the forgotten half of change. This book is a prime example of a growing trend where business books dont tell you how to run or manage a company, but instead helps you look at your business in a different light.. I personally like this trend because the books and the information is based on practical situations. To support the practical applications, each chapter ends with a Key ideas in this chapter. For example, the chapter Seeing is Believing has the following key ideas:

There are hundreds of laws of perception.

Some are hardware, but most of them are software. You dont see the world like it is; you see the world like you are.

We think only in forms: stereotypes, patterns, and paradigms.

Many bad decisions are not due to a lack of information, but rather to the way our minds work.

This book stayed on my desk for a reason. After having read it, I understand why, and have made the book a permanent addition to my bookshelf.

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