$25.00
Customize It
Hardcover
223 pages
ISBN 9781419596063 Published Jan. 2007
Kaplan Business
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Posted May 5, 2008 5:08 a.m. by delicious
In Global Business - 800 CEO Read Blog
Here are our TOP 10 business books that people across the world are reading:

1) Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne - Malaysia
2) Fire Them Up! by Carmine Gall - Norway
3) One Billion Customers by James McGregor - Switzerland
4) It's Not About the Coffee by Howard Behar - Canada
5) Citizen Marketers by Ben McConnell and Jackie Huba - United Kingdom
6) Rules to Break and Laws to Follow by Don Peppers and Martha Rogers, PhD - Singapore
7) Leadership from the Inside Out by Kevin Cashman - The Netherlands
8) Who's Your City? by Richard Floriday - Canada
9) Payback by James P. Andrew and Harold L. Sirkin - Australia
10) Experience Economy by B. Joseph Pine II and James Gilmore - United Kingdom
800-CEO-READ 2007 Best Sellers
Posted Feb. 5, 2008 2:12 a.m. by kate
In Lists - 800 CEO Read Blog
Below you'll find the list of our top 25 bestsellers for 2007. Congratulations and thanks to everyone on the list!
- The Speed of Trust: The One Thing that Changes Everything
by Stephen M.R. Covey, Rebecca R. Merrill; Free Press.
Leadership expert Stephen Covey uncovers why trust is vital in professional and personal relationships. - True North: Discover Your Authentic Leadership
by Bill George and Peter Sims; Jossey-Bass.
Former Medtronic CEO Bill George and coauthor Peter Sims share the wisdom of 125 outstanding leaders of today and describe how you can develop as an authentic leader. - It's Your Ship
by D. Michael Abrashoff; Warner Business Books.Business managers will benefit from Abrashoff's guiding belief that focus should be on empowering your people rather than on chain of command.
- Blueprint to a Billion: 7 Essentials to Achieve Exponential Growth
by David Thomson; John Wiley & Sons.Follow this blueprint to turn your idea into the next multi-billion dollar company.
- Made to Stick: Why Some Ideas Survive and Others Die
by Chip Heath, Dan Heath; Random House.The brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier.
- Unlock Behavior, Unleash Profits: Developing Leadership Behavior That Drives Profitability in Your Organization
by Leslie Wilk Braksick; McGraw-Hill.Fortune 500 thought leader Leslie Braksick provides powerful tools to help you, whether you're an executive, entrepreneur, or manager, in any field, to unlock behavior and unleash unprecedented profits.
- Citizen Marketers: When People Are the Message
by Ben McConnell and Jackie Huba; Kaplan.A provocative new exploration of the ramifications of today's burgeoning social media.
- What Got You Here Won't Get You There: How Successful People Become Even More Successful
by Marshall Goldsmith, Mark Reiter; Hyperion.One of the nation's most sought-after executive coaches shows how subtle changes can make all the difference when climbing those last few rungs of the corporate ladder.
- The Power of Nice
by Linda Kaplan Thaler and Robin Koval; Currency.In business, nice guys (and gals) really do finish first.
- Inside Every Woman: Using the 10 Strengths You Didn't Know You Had to Get the Career and Life You Want Now
by Vickie L. Milazzo; John Wiley & Sons.Discover and use your strengths to pursue your dreams.
- The Long Tail
by Chris Anderson; Hyperion.The Long Tail was coined by Chris Anderson to describe the recent development of endless niche markets.
- Mass Career Customization: Aligning the Workplace With Today's Nontraditional Workforce
by Cathleen Benko, Anne Weisberg; Harvard Business School Press.This book is centered on the powerful insight that career options in today’s economy need to accommodate the rising and falling phases of employee engagement as it changes over time.
- The Millionaire Maker's Guide to Creating a Cash Machine for Life
by Loral Langemeier; McGraw-Hill.Whether you want to partner with others or create your own team to start, fix, or buy a business, Langemeier shows you how to turn it into a Cash Machine that makes money from Day One.
- The Flip Side: Break Free of the Behaviors That Hold You Back
by Flip Flippen; Springboard Press.Flippen presents a simple process for learning how to identify our personal constraints and take the necessary steps to correct self-limiting behaviors. He shows that we will experience a dramatic surge in productivity, achieve things we have only dreamed of, and find greater happiness overall.
- Chocolates on the Pillow Aren't Enough: Reinventing The Customer Experience
by Jonathan M. Tisch, Karl Weber; Wiley.Chocolates on the Pillow Aren't Enough will show you how to improve every customer touch point; understand what customers really want and need; and design organizational structures to meet those needs.
- Payback: Reaping the Rewards of Innovation
by James P. Andrew, Harold L. Sirkin, John Butman; Harvard Business School Press.Payback offers a new way to think about and manage innovation.
- Finding the Next Starbucks: How to Identify and Invest in the Hot Stocks of Tomorrow
by Michael Moe; Portfolio.Learn how winners like Dell, eBay, and Home Depot could have been spotted in their start-up phase and how you can find Wall Street’s future giants.
- The Strategy Paradox: Why committing to success leads to failure (and what to do about it)
by Michael E. Raynor; Currency.Raynor sheds light on the collision between commitment and uncertainty that many managers face in the pursuit for success. He presents a concrete framework for strategic action that allows companies to seize today’s opportunities while preparing for an uncertain future.
- The 4:8 Principle: The Secret to a Joy-Filled Life
by Tommy Newberry; Tyndale House Publishers.Whether you are at a low point or a high point in your life, the authors assert that The 4:8 Principle can help you experience joy by design--God's design.
- Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
by W. Chan Kim, Renee Mauborgne; Harvard Business School Press.The authors argue that lasting success comes not from battling competitors, but from creating blue oceans--untapped new market spaces ripe for growth.
- Wikinomics: How Mass Collaboration Changes Everything
by Don Tapscott, Anthony D. Williams; Portfolio.Smart firms can harness the collective capability and genius of online communities to spur innovation, growth, and success.
- StrengthsFinder 2.0: A New and Upgraded Edition of the Online Test from Gallup's Now, Discover Your Strengths
by Tom Rath; Gallup Press.This strengths reference, accompanied by a code for an online assessment test, is an extension of the original StrengthsFinder, now updated with a customized version of your top 5 strengths and a guide for applying your strengths in the world.
- QBQ! The Question Behind the Question: Practicing Personal Accountability in Work and in Life
by John G. Miller; Putnam Publishing Group.QBQ! The Question Behind the Question, already a phenomenon in its self-published edition, addresses the most important issue in business and society today: personal accountability.
- I Didn't See it Coming: The Only Book You'll Ever Need to Avoid Being Blindsided in Business
by Nancy C. Widmann, Elaine J. Eisenman, Amy Dorn Kopelan; Wiley.The authors provide critical counsel and keen observation on how all employees can develop strategic insights, effective tools, and sharp instincts for reading the room and controlling their own career destiny.
- The Starbucks Experience
by Joseph Michelli; McGraw-Hill.Michelli reveals how you can follow the Starbucks way to...reach out to entire communities, listen to individual workers and consumers, seize growth opportunities in every market, and custom-design a truly satisfying experience that benefits everyone involved.
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If you'd like a PDF of our 2007 bestseller list, click here. If you're interested, we publish a monthly bestseller list here.
If you want a Seth Godin action figure...
Posted Jan. 10, 2008 3:28 a.m. by kate
In Marketing - 800 CEO Read Blog
Yes, there's now an action figure of the famous business guru Seth Godin. At a towering 5.375", he'll fit in any cubicle and your suit pocket. He comes with a free prize inside (not the book), a Little Book of Marketing Secrets and special Seth powers.
We're doing a special deal. We'll send you a free action figure when you purchase a 10-pack of Seth's newest book, Meatball Sundae. First come, first serve.
Meet Seth, the action figure: 
Get your own Seth action figure and 10 copies of Meatball Sundae to share.
If you haven't seen it yet, Jackie of Creating Customer Evangelists and Citizen Marketers built and tried her own Meatball Sundae. ew.
Ben & Jackie
Posted March 8, 2007 4:22 a.m. by 800-ceo-read
In Uncategorized - 800 CEO Read Blog
Get ready for the second installment of the LeaveSmarter event series. In just two weeks, on Thursday, March 22, Ben McConnell and Jackie Huba will be in Milwaukee to talk about Citizen Marketers: When People are the Message.
Ben and Jackie are writers and consultants based in Chicago. They operate a heavily trafficked blog, Church of the Customer, and popularized the term "customer evangelism" with their previous book, "Creating Customer Evangelists." In The Big Moo, Seth Godin featured Ben and Jackie among the world's 33 smartest business thinkers.
Here's a bit about the book:
Word-of-mouth marketing experts Ben McConnell and Jackie Huba show how industrious everyday people (they call them “citizen marketers
Time Magazine's Person of the Year
Posted Dec. 29, 2006 3:28 a.m. by 800-ceo-read
In Uncategorized - 800 CEO Read Blog
If you've been near a waiting room coffee table at all recently, you probably saw the cover of Time magazine. It announced its person of the year.
And the winner is...
You.
"And for seizing the reins of the global media, for founding and framing the new digital democracy, for working for nothing and beating the pros at their own game, TIME's Person of the Year for 2006 is you."
It has been really interesting, just coming on board at 800-CEO-READ, to see how much print is being devoted to this phenomenon of social media. I'm thinking specifically about Citizen Marketers and Wikinomics.
It has also been interesting to read some of the criticisms of our online communities.
I'm not sure that these communities are as dangerous as Lanier suggests, but does he have a point about creativity being replaced with groupthink?
