Read about our pricing and services
List Price:
| Price | Quantity |
| $23.96 | 1-24 |
| $20.97 | 25-99 |
| $19.47 | 100-499 |
| $18.87 | 500+ |
Bulk discounts are non-returnable. | |
Customize It
Hardcover
296 pages
ISBN 9781422134818 Published July 2011
Harvard Business School Press
See all formats
Tweet
Posted Jan. 4, 2012 7:40 a.m. by 800-ceo-read
In - 800 CEO Read Blog
What was the Best Business Book written in 2011? Watch this 90 second video and find out more.
Ok, so we didn't tell you what the best book was. We didn't even tell you what the winners of each category were. But below, you'll see the books that made our short list of the best business books of 2011, ordered by category.
General Business
Demand: Creating What People Love Before They Know They Want It by Adrian J. Slywotsky with Karl Weber, published by Crown Business
Little Bets: How Breakthrough Ideas Emerge From Small Discoveries by Peter Sims, published by The Free Press
Once Upon a Car: The Fall and Resurrection of America’s Big Three Automakers—GM, Ford, and Chrysler by Bill Vlasic published by William Morrow
The Quest: Energy, Security, and the Remaking of the Modern World by Daniel Yergin, published Penguin Press
The Responsible Business: Reimagining Sustainability & Success by Carol Sanford published by Jossey-Bass
Leadership
Being the Boss: The 3 Imperatives for Becoming a Great Leader by Linda A Hill & Kent Lineback, published by Harvard Business Review Press
Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All by Jim Collins & Morten T. Hansen, published by HarperBusiness
I Moved Your Cheese: For Those Who Refuse to Live as Mice in Someone Else’s Maze by Deepak Malhotra, published by Berrett-Koehler
We: How to Increase Performance and Profits Through Full Engagement by Rudy Karsen & Kevin Kruse published by John Wiley & Sons
You Need a Leader—Now What?: How to Choose the Best Person for Your Organization by James M. Citrin & Julie Hembrock Daum, published by Crown Business
Management
Breaking the Fear Barrier: How Fear Destroys Companies From the Inside Our and What to do About by Tom Rieger, published by Gallup Press
Designing for Growth: A Design Thinking Toolkit for Managers by Jeanne Liedtka & Tim Ogilvie, Columbia Business School Publishing
Escape Velocity: Free Your Company's Future from the Pull of the Past by Geoffrey A. Moore, published by HarperBusiness
Good Strategy/Bad Strategy: The Difference and Why It Matters by Richard P. Rumelt, published by Crown Business
Reputation Rules: Strategies for Building Your Company's Most Valuable Asset by Daniel Diermeier, Ph.D., published by McGraw-Hill
Marketing & Sales
Brand Relevance: Making Competitors Irrelevant by David A. Aaker, published by Jossey-Bass
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin Lindstrom, published by Crown Business
The Thank You Economy by Gary Vaynerchuk, published by HarperBusiness
Users, Not Customers: Who Really Determines the Success of Your Business by Aaron Shapiro published by Portfolio
We First: How Brands and Consumers Use Social Media to Build a Better World by Simon Mainwaring published by Palgrave Macmillan
Entrepreneurship & Small Business
Eat People: And Other Unapologetic Rules for Game-Changing Entrepreneurs by Andy Kessler published by Portfolio
The Entrepreneur Equation: Evaluating the Realities, Risks, and Rewards of Having Your Own Business by Carol Roth published by BenBella
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries, published by Crown Business
Making It Happen: Turning Good Ideas Into Great Results by Peter Sheahan, published by BenBella
The Method Method: Seven Obsessions That Helped Our Scrappy Start-Up Turn an Industry Upside Down by Eric Ryan & Adam Lowry, published by Portfolio
Personal Development
Break Your Own Rules: How to Change the Patterns of Thinking That Block Women's Paths to Power by Jill Flynn, Kathryn Heath, & Mary Davis Holt, published by Jossey-Bass
Harper's Rules: A Recruiter's Guide to Finding a Dream Job and the Right Relationship by Danny Cahill, published by Greenleaf
It's Not About You: A Little Story about What Matters Most in Business by Bob Burg & John David Mann, published by Portfolio
Tell To Win: Connect, Persuade, and Triumph with the Hidden Power of Story by Peter Guber, published by Crown Business
Uncertainty: Turning Fear and Doubt Into Fuel for Brilliance by Jonathan Fields, published by Portfolio
Innovation & Creativity
The Accidental Creative: How to Be Brilliant at a Moment’s Notice by Todd Henry, published by Portfolio
Best Practices Are Stupid: 40 Ways to Out-Innovate the Competition, by Stephen M. Shapiro, published by Portfolio
Brainsteering: A Better Approach to Breakthrough Ideas by Kevin P. Coyne & Shawn T. Coyne, published by Harper Business
Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity by Josh Linkner, published by Jossey-Bass
The Innovator’s DNA: Mastering the Five Skills of Disruptive Innovators by Jeff Dyer, Hal Gregersen, & Clayton M. Christensen, published by Harvard Business Review
Finance & Economics
The Coming Jobs War by James Clifton, published by Gallup Press
Currency Wars: The Making of the Next Global Crisis by James Rickards, published by Portfolio
Fixing the Game: Bubbles, Crashes, and What Capitalism Can Learn from the NFL by Roger Martin, published by Harvard Business Review Press
The Price of Everything: Solving the Mystery of Why We Pay What We Do by Eduardo Porter, published by Portfolio
Retirement Heist How Companies Plunder and Profit from the Nest Eggs of American Workers by Ellen Schultz, published by Portfolio
Stay tuned next week when we announce the winners from each of these categories, and the following week we'll announce The Best Business Book of 2011! The suspense!!!
Introducing the Candidates: Creativity/Innovation, Marketing/Sales
Posted Dec. 22, 2011 3:22 a.m. by sally-haldorson
In - 800 CEO Read Blog
Over the course of this week, we will be introducing, by category, the candidates for the 2011 800-CEO-READ Business Book Awards. Even though only one of the candidates can win the big prize, good business books deserve an audience, and perhaps one on this list will be the winning book..to you.
Today, we take a look at the candidates in the Creativity/Innovation & Marketing/Sales category.
Creativity and Innovation:
- Nanovation: How a Little Car Can Teach the World to Think Big and Act Boldby Kevin & Jackie Freiberg and Dain Dunston | Thomas Nelson
- StandOut: The Groundbreaking New Strengths Assessment from the Leader of the Strengthsby Marcus Buckingham | Thomas Nelson
- Blah Blah Blah: What to Do When Words Don't Workby Dan Roam | Portfolio/Penguin US
- Best Practices Are Stupid: 40 Ways to Out-Innovate the Competitionby Stephen M. Shapiro | Portfolio/Penguin US
- The Accidental Creative: How to Be Brilliant at a Moment's Noticeby Todd Henry | Portfolio/Penguin US
- The Innovator's DNA: Mastering the Five Skills of Disruptive Innovatorsby Jeff Dyer, Hal Gregersen, Clayton M. Christensen | Harvard Business Review Press
- Disciplined Dreaming: A Proven System to Drive Breakthrough Creativityby Josh Linkner | Jossey-Bass, An Imprint of Wiley
- Open Services Innovation: Rethinking Your Business to Grow and Compete in a New Eraby Henry Chesbrough | Jossey-Bass, An Imprint of Wiley
- The Idea Hunter: How to Find the Best Ideas and Make Them Happenby Andy Boynton, Bill Fischer | Jossey-Bass, An Imprint of Wiley
- The Two-Second Advantage: How We Succeed by Anticipating the Future‚ Just Enoughby Vivek Ranadive, Kevin Maney | Crown Publishing Group, Crown Business
- Big Wave Surfing: Extreme Technology Development, Management, Marketing and Investing by Kenneth J. Thurber, PhD | Beavers Pond Press
Marketing and Sales:
- The Challenger Sale: Taking Control of the Customer Conversationby Matthew Dixon, Brent Adamson | Portfolio/Penguin US
- The Mackay MBA of Selling in the Real Worldby Harvey Mackay | Portfolio/Penguin US
- Enchantment: The Art of Changing Hearts, Minds, and Actionsby Guy Kawasaki | Portfolio/Penguin US
- Users, Not Customers: Who Really Determines the Success of Your Businessby Aaron Shapiro | Portfolio/Penguin US
- The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven Worldby Fred Reichheld with Rob Markey | Harvard Business Review Press
- The Power of Foursquare: 7 Innovative Ways to Get Your Customers to Check In Wherever They Areby Carmine Gallo | McGraw-Hill Professional
- Likeable: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazingby Dave Kerpen | McGraw-Hill Professional
- Brand Relevance: Making Competitors Irrelevantby David A. Aaker | Jossey-Bass, An Imprint of Wiley
- The Third Screen: Marketing to Your Customers in a World Gone Mobileby Chuck Martin | Nicholas Brealey Publishing
- Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buyby Martin Lindstrom, Morgan Spurlock (Foreword) | Crown Publishing Group, Crown Business
- Brand Resilience: Managing Risk and Recovery in a High-Speed Worldby Jonathan R. Copulsky | Palgrave Macmillan
- We First: How Brands and Consumers Use Social Media to Build a Better World by Simon Mainwaring | Palgrave Macmillan
The Thinkers50
Posted Nov. 21, 2011 2:41 p.m. by dylan
In - 800 CEO Read Blog
Congratulations are in order for friend of the company Marshall Goldsmith, one of the really good guys in this business, on winning the 2011 Thinkers50 Leadership Award as the World’s Most-Influential Leadership Thinker.

Business Book Readers will know Marshall from his excellent and highly influential books, most recently What Got You Here Won't Get You There and MOJO. Friends and followers of the company might remember him from the LeaveSmarter event we held with him here in Milwaukee last year (you can find a video excerpt from that event at the end of this post).
Clayton Christensen, author of The Innovator's Dilemma, The Innovator's Solution and, this year, The Innovator's DNA won the award in Innovaton and was number one in the overall rankings.
And there are other categories and awards in the Thinkers50 as well, including the Thinkers50 Book Award, which Pankaj Ghemawat won for his new book World 3.0: Global Prosperity and How to Achieve It, in which he rejects "flat world" view of the global economy and offer a more nuanced, semi-globalized view.
Other Think50 2011 category winners include:
- Blue Ocean Strategy coauthors W. Chan Kim & Renée Mauborgne in Strategy
- Vijay Govindarajan, author of Ten Rules for Strategic Innovators and The Other Side of Innovation, took the Breakthrough Idea Award
- Lucy P Marcus took home the Future Thinker Award
- Nirmalya Kumar, author of India Inside, won the Global Village Award
For a complete list of this year's Thinkers50 and where they all rank, a lot of great video with those who made the list and everyone who made the shortlist for the awards, head on over to Thinkers50.com.
Innovate
Posted Oct. 13, 2011 5:25 a.m. by jon
In - 800 CEO Read Blog
Readers of this blog might be familiar with books on innovation by authors like Steven Johnson, Stephen Shapiro, Clay Christensen, and others. How do the ideas we read in these books get put to use? Are they just words on pages or screens, or do they translate to our activities?
UK publisher Visual Editions are not a business imprint, but they are certainly innovators. This morning, I received a copy of their latest publication, Composition No. 1 by Marc Saporta. The book is a series of unbound pages, housed in a hard box. The idea is that the reader mixes the pages and reads the story however it unfolds. This, of course, allows any number of 'books' to emerge. A note inside the box mentions that the instinct against this process is "almost overwhelming." And that made me think about not only innovation, but the reaction to it.
It is challenging enough to think of how to change something, how to better a process, and how to revolutionize an industry, let alone convince people not to expect the same thing they've always received, or follow the steps they've always followed.
Change, or innovation, is about more than just making something new, it's about leading people to a different place. How will you get them to follow you?
Second Acts and our Paperback
Posted Aug. 24, 2011 10:41 a.m. by dylan
In - 800 CEO Read Blog
With weary conviction, F. Scott Fitzgerald wrote near the end of his life that "There are no second acts in American lives." He gets picked on a lot for that, mostly because it's an easy and somewhat eloquent introduction to the many stories that get written about second acts in American life. He also wrote that "All good writing is like swimming underwater and holding your breath." If that one is true, our resident wordsmith and editor-extraordinaire, Sally Haldorson, has been holding her breath for quite a while now, making her way through the upcoming paperback edition of The 100 Best Business Books of All Time.
It's the book's second act, and it has been reworked significantly with some additions we think you'll love. We're looking forward to the book's release later this year, but I'm sure we'll have to revisit it yet again for a third act someday, because business book publishing didn't stop after our book was finished and neither did the authors of the books that were chosen. And the authors aren't making future editions easier for us, either. They continue churning out wonderful new acts that add to the story and trajectory of their work.
Here is a list of the books coming out just this calender year from authors included in The 100 Best, along with the books that got them there:
- Boomerang: Travels in the New Third World by Michael Lewis, W.W. Norton & Company (author of Moneyball)
- That Used to Be Us: How America Fell Behind in the World It Invented and How We Can Come Back by Thomas L Friedman & Michael Mandelbaum, Farrar Straus Giroux (Friedman is the author of The Lexus and the Olive Tree)
- 3rd Alternative: Solving Life's Most Difficult Problems by Stephen R. Covey, Free Press (author of The 7 Habits of Highly Effective People)
- Escape Velocity: Free Your Company's Future from the Pull of the Past by Geoffrey A Moore, HarperBusiness (author of Crossing the Chasm)
- Infinite Possibility: Creating Customer Value on the Digital Frontier by B. Joseph Pine II & Kim C. Korn, Berrett-Koehler (Pine is the coauthor of The Experience Economy)
- Reach for the Skies: Ballooning, Birdmen, and Blasting Into Space by Richard Branson, Current (author of Losing My Virginity)
- Standout: The Groundbreaking New Strengths Assessment from the Leader of the Strengths Revolution by Marcus Buckingham, Thomas Nelson (coauthor of First, Break All the Rules)
- The MacKay MBA of Selling in the Real World by Harvey MacKay, Portfolio (author of Swim with the Sharks Without Being Eaten Alive)
- Innovator's DNA: Mastering the Five Skills of Disruptive Innovators by Jeff Dyer, Hal Gregersen & Clayton M Christensen, Harvard Business Review Press (Christensen is the author of The Innovator's Dilemma)
- Creative Thinkering: Putting Your Imagination to Work by Michael Michalko, New World Library (author of Thinkertoys)
And these are not just the second acts for most of these authors—this will be Michael Lewis's fourteenth book. With all of the great new authors entering the game today that we need to discover and read, this level of continued productivity and excellence seems almost unfair to our collective free time.


