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Hardcover
272 pages
ISBN 9781573223089 Published Jan. 2005
Riverhead Books
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Posted March 21, 2005 4:34 a.m. by todd-sattersten
In Excerpts and Essays - 800 CEO Read Blog
A Whole New Mind: Moving from the Information Age to the Conceptual Age
by Daniel Pink
Riverhead Book - March 2005
272 Pages - ISBN 1573223085
Here is the product blurb:
Lawyers. Accountants. Radiologists. Software engineers. That's what our parents encouraged us to become when we grew up. But Mom and Dad were wrong. The future belongs to a very different kind of person with a very different kind of mind. The era of "left brain" dominance, and the Information Age that it engendered, are giving way to a new world in which "right brain" qualities-inventiveness, empathy, meaning-predominate. That's the argument at the center of this provocative and original book, which uses the two sides of our brains as a metaphor for understanding the contours of our times.In the tradition of Emotional Intelligence and Now, Discover Your Strengths, Daniel H. Pink offers a fresh look at what it takes to excel. A Whole New Mind reveals the six essential aptitudes on which professional success and personal fulfillment now depend, and includes a series of hands-on exercises culled from experts around the world to help readers sharpen the necessary abilities. This book will change not only how we see the world but how we experience it as well.
We are going to run excerpts from the Portfolios in the book. These are sections at the end of each chapter. They give you a list of ideas to improve your "six senses".
Books for Your Design Library
Posted Feb. 16, 2005 9:53 a.m. by todd-sattersten
In Lists - 800 CEO Read Blog
Design, design, design...you can't avoid hearing it almost every day. Tom Peters spends alot of time in Re-Imagine talking about it. Design is one of the themes in Dan Pink's new book A Whole New Mind.
I noticed a list in HOW Magazine this month entitled "20 Essential Books For The Designer's Shelf". To get out of your normal reading pattern, you may want to check out a couple of these. I have added comments on the books I know:
- A Notebook or Journal [it has to be a Moleskine]
- Pantone Guide to Communicating with Color by Leatrice Eiseman
- Green Eggs and Ham by Dr. Seuss [classic, I have been reading this one alot lately with the 2 year old]
- A History of Graphic Design by Philip Meggs
- The Elements of Typographic Style by Robert Bringhurst
- Creativity for Graphic Designers by Mark Oldach
- Handbook of Pricing and Ethical Guidelines by the Graphic Artists Guild
- Color Index, Layout Index, Idea Index by Jim Krause
- Pocket Pal by International Paper
- The Photoshop7 WOW! Book by Jack Davis
- The Creative Business Guide to Running a Graphic Design Business by Cameron Foote
- The Non-Designer's Design Book by Robin Williams [I bought this recently and I like it, it didn't turn me into a designer, but helped me understand what makes good design]
- Stop Stealing Sheep & Find Out How Type Works by Erik Spiekermann and E.M. Ginger
- Design Form and Choas by Paul Rand [out of print]
- S, M, L, XL by Rem Koolhaas, Bruce Mau, and Hans Werlemann
- Orbiting the Giant Hairball by Gordon MacKenzie [I just finished this a couple days ago, and it is outstanding. It is about Mackenzie's journey at the Hallmark.]
- Art and Fear by David Bayles
- The Tao of Pooh by Benjamin Hoff
- The End of Print by David Carson and Lewis Blackwell
- Dictionary and thesaurus
P.S. I added a category called Design. I think we are going to be talking about it more and more.
What You Can Learn from the Arts
Posted Feb. 4, 2005 9:46 a.m. by todd-sattersten
In Marketing - 800 CEO Read Blog
I find that I am starting to be influenced by Evelyn Rodriguez. If you read here stuff regularly, you'll find each post is based on an idea she has been thinking about and all material she has run across in the last couple of weeks that relates to it. This is one of those posts.
Halley Suitt linked to a book the other day called The Two Cultures. The book is about the chasm that exists between liberal studies and the hard sciences and the social consequences of that in the world.
A little later that day, I was wandering through the HBS Working Knowledge site and found a three part series on leadership and great books [one, two, three]. The first two part are about HBS professor Joseph L. Badaracco. He teaches a leadership course to MBA students and literature is the basis for the course. Some of the books that the students read include:
- Things Falling Apart by Chinua Achebe
- A Man for All Seasons by Richard Bolt
- The Remains of the Day by Kazuo Ishiguro
- The Prince by Niccolo Machiavelli
- American Political Tradition and the Men Who Made It by Richard Hofstadter
In the final installment, Working Knowledage interviewed literary critic Harold Bloom. He recommends businesspeople read Shakespeare, Emerson, and Freud. On Freud:
Businesspeople should not be put off by the fact that he's considered the father of psychoanalysis—which is almost a sect within American psychiatric medicine. There is no twentieth-century writer—not even Proust or Joyce or Kafka—who rivals Freud as the central imagination of our age. Freud is a powerful rhetorician, a subtle ironist, and the most fascinating of all really polemical writers in the Western intellectual tradition. Indeed, I believe that Freud's conceptions are so magnificent that they now form the only Western mythology that contemporary intellectuals have in common.
My final thought on the idea of arts and science is the idea of right brain and left brain thinking. And that would lead me to Dan Pink's new book A Whole New Mind. In the book, he argues that if your career is based on left brain thinking, you are going to be fighting some strong forces - Asia, automation, and abundance. To get a sense of what you are up against, read Dan's essay in Wired this month. Not to worry, Dan talks about concepts that he thinks are going to rise to prominence - Story, Empathy, Design, Symphony, Play and Meaning. He says the Masters in Fine Arts is the new MBA.
Maybe us business types can learn some things from the arts.
What do you think?
Cover Art for A Whole New Mind
Posted Dec. 22, 2004 3:36 p.m. by todd-sattersten
In Misc. - 800 CEO Read Blog
Here is the cover art for Dan Pink's new book A Whole New Mind. The design is by Coudal Partners.
We understand there will be one last change to a shorter subtitle - "Moving from the Information Age to the Conceptual Age".
You saw it here first at 800-CEO-READ!
Dan Pink's Latest
Posted Dec. 15, 2004 7:42 a.m. by jack
In Personal Development - 800 CEO Read Blog
One of the most quoted and referenced books from this weekend REI Summit with Tom Peters was Dan Pinks latest called A Whole New Mind. Dan just sent me the manuscript of the finished book that is due this Spring.
I have to admit to being a big Dan Pink fan. I loved Free Agent Nation and have talked with Dan during the writing of this book so I have looking forward to reading the book. Ill let you know what I think.


