$27.50
Customize It
Hardcover
215 pages
ISBN 9781576872048 Published April 2004
powerHouse Books
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Posted Nov. 13, 2005 3:58 p.m. by todd-sattersten
In Lists - 800 CEO Read Blog
Adweek is asking in their front page poll "Which of the following new books has the best chance at becoming the next Confessions of an Advertising Man by David Ogilvy?"
Your choices are:
- Often Wrong, Never In Doubt by Donny Duetsch (I think you know where we stand)
- Disruption by Jean-Marie Dru (this is a Tom Peters favorite)
- Then We Set His Hair On Fire by Phil Dusenberry (liked it alot)
- Purple Cow by Seth Godin (a classic)
- Life After The 30-Second Spot by Joe Jaffe (review copy in mail)
- Lovemarks by Kevin Roberts (lots of pretty pictures)
- None of the Above (the correct answer)
(via Mr. Jaffe's blog)
The Play List
Posted Oct. 27, 2005 10:06 a.m. by todd-sattersten
In Lists - 800 CEO Read Blog
I found a gem locked away in my email this morning. Our friend Kevin Carroll sent me a list of the books he gives out at his seminars. It is a great list. I am just going to let it speak for itself.
- The Art of Business by Stan Davis and David McIntosh
- Bang! By Linda Kaplan Thaler and Robin Koval
- Creativity by Mihaly Csikszentmihaly
- Discover Your Genius by Michael J. Gelb
- Flow: The Psychology of Optimal Experience by Mihaly Csikszentmihaly
- How To Think Like Leonardo da Vinci by Michael J. Gelb
- Jamming by John Kao
- Juice: The Creative Fuel That Drives World-Class Inventors by Evan I. Schwartz
- Love is the Killer App by Tim Sanders
- Lovemarks: The Future Beyond Brands by Kevin Roberts
- Orbiting the Giant Hairball by Gordon Mackenzie
- Primal Leadership by Danielle Coleman
- Purple Cow by Seth Godin
- Rules of the Red Rubber Ball by Kevin Carroll
- The Art of Innovation by Tom Kelley
- The Dot by Peter H. Reynolds
- The Five Faces of Genius by Annette Moser-Wellman
- The Map of Innovation by Kevin O’Connor
- The Power of Cult Branding by Matthew W. Ragas and Bolivar J. Bueno
- The Power of the Tale by Julie Allan, Gerard Fairtlough and Barbara Heinzen
- The Story Factor by Annette Simmons
- The Tipping Point by Malcolm Gladwell
- The True Believer by Eric Hoffer
- The Visionary’s Handbook by Jim Taylor and Watts Wacker
- The Wisdom of Crowds by James Surowiecki
- Unstuck by Keith Yamashita and Sandra Spataro
- Why Not? By Barry Nalebuff and Ian Ayres
- The Alchemist by Paulo Coelho
- The Velveteen Rabbit by Margery Williams
- Roadtrip Nation by Mike Marriner and Nathan Gebhard
- The Battle Against Boredom by Ray Nelson
- Cool To Be Kind by Val Litwin, Chris Bratseth, Brad Stokes, and Erik Hanson
The Next Battle in Marketing Thought
Posted Dec. 2, 2004 1:50 a.m. by todd-sattersten
In Marketing - 800 CEO Read Blog
The discussion (and I use that term loosely) of Lovemarks continues.
Hugh at Gaping Void has a post on the Cluetrain folks chiming in. Johnnie Moore also has a post with additional links.
Interesting to see these two worlds colliding.
It only gets better.
Posted Nov. 19, 2004 11:09 p.m. by todd-sattersten
In Marketing - 800 CEO Read Blog
Johnnie Moore has had alot to say about Kevin Roberts' Lovemarks.
This tops it all. Johnnie is having a beer with the Lovemarks production team.
Moore Lovemarks
Posted Nov. 15, 2004 10:13 p.m. by todd-sattersten
In Marketing - 800 CEO Read Blog
Johnnie Moore has some more to say about Kevin Roberts and Lovemarks.
It seems Johnnie found a Roberts interview while visiting New Zealand and he takes you through the interview point by point.
