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Hardcover
224 pages
ISBN 9781591391869 Published Sept. 2004
Harvard Business School Press
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Posted Sept. 13, 2004 1:05 a.m. by frans-johansson
In The Medici Effect - 800 CEO Read Blog
What do goat milk, spiders, and fishing lines have in common? Sea urchins and lollipops? Music records and airlines? Ant behavior and telecommunications routing? Most of us would assume nothing. But out of each of these seemingly random combinations have come radical innovations that have created whole new fields and in ways large or small, changed the world.
Hello my name is Frans Johansson. First I want to thank Jack and Todd for the opportunity to share thoughts and ideas over this week. Both of them are on vacation and meanwhile Ill talk about some interesting books, about the process of writing a business book and, of course, a bit about my new book, published by HBS Press: The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, and Cultures.
The books message is that we have the greatest chance of innovating at the intersection of different disciplines or cultures such as those listed above. It looks at why this is, and outlines the special challenges involved in executing intersectional ideas and how to overcome them. I will post a longer piece about The Medici Effect tomorrow. Meanwhile you can read more about it out at the site: www.themedicieffect.com.
