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Posted July 23, 2009 7:11 a.m. by todd-sattersten
In Marketing - 800 CEO Read Blog
Bob Adams at 27 gen has written a series of posts on books he liked from The 100 Best Business Books of All Time and how they apply to church leadership. His first post is about our book and Drucker's Effective Executive.
His other books include:
- Purple Cow - blog post / book link
- Six Thinking Hats - blog post / book link
- Leading Change - blog post / book link
- Why We Buy - blog post (with additional here , here, and here) / book link
- Little Red Book of Selling - blog post / book link
That's my quick look at "The 100 Best Business Books of All Time." Check it out of your local library, or pick up a copy for your own library. There's a wealth of wisdom inside from the business world that you can make applications in your world today.Thanks Bob!
Books for Understanding Social Media
Posted June 5, 2009 7:51 a.m. by todd-sattersten
In Information Technology - 800 CEO Read Blog
Everybody has been asking us what books they should read to understand social media. People are trying to make sense of this newly connected world. How does Facebook affect my business? Should I be tweeting? Do blogs still matter?
"Yes" is the answer to all three of those questions. Open a facebook account. Step up a search on Twitter. And for Pete's sake, keep in the blog going.
Books provide context. They examine the broader implications. I am not sure we have worked out all the broader implications and with the snail pace of books, publishing is just catching up with the product.
Here Comes Everybody by Clay Shirky comes the closest to making these complicated issues apparent. We reviewed the book in April for Jack Covert Selects.
The impetus behind this post was from a list I ran across at bpodr.com (post one and post two). The list is pretty good and if you are not familiar with these, you have some reading to do.
- The Cluetrain Manifesto by Levine, Searle, Locke, and Weinberger
- Naked Conversations by Scoble and Israel
- Groundswell by Li and Bernoff
- The Search by Battelle
- The Long Tail by Anderson
- Now is Gone by Livingston and Solis
- The New Rules of Marketing and PR by Meerman Scott
- Purple Cow and Meatball Sundae by Godin
- Always Be Testing by Eisenberg & Quarto-vonTivadar with Davis
We Are Fans Too...
Posted April 2, 2009 5:58 a.m. by todd-sattersten
In Marketing - 800 CEO Read Blog
Hugh MacLeod's tribute to Seth Godin's Purple Cow.
Seth Godin at The 99% Conference
Posted Jan. 30, 2009 3:11 a.m. by dylan
In 100 Best - 800 CEO Read Blog
Seth Godin has been announced as a speaker at The 99% Conference being put on by Behance and COOL HUNTING in New York City. The conference is April 16 & 17, but you can save $100.00 if you get early bird tickets before February 16th.
The conference, as the organizers state, is "Not about ideas. It's about making ideas happen." From the conference website:
When ideas do happen, it is not by accident. What separates creative people who make their ideas happen from the constant dreamers? Perhaps we all have an obligation to show our ideas some respect. Behance is partnering with Cool Hunting to host "99%." A conference that focuses less on inspiration, and more on how idea generation and organization come together to make ideas happen.Seth is obviously a great match for the conference. A man who puts out as many books as he does, of such consistent quality, surely knows the topic well. If you can't make it to the conference, or are somehow unfamiliar with Seth's work, we'd highly recommend starting with:
Purple Cow: Transform Your Business by Being Remarkable (one of The 100 Best) Tribes: We Need You to Lead Us (this year's 800-CEO-READ Business Book of the Year)
You really can't go wrong with Seth, though. If you're still skeptical, and don't want to jump in without testing the waters, you can find all of Seth's ChangeThis manifestos here for free.
Marty Neumeier (and Other 100 Best Authors) on ChangeThis
Posted Jan. 15, 2009 8:31 a.m. by dylan
In ChangeThis - 800 CEO Read Blog
You may have noticed that we released a new issue of ChangeThis yesterday. What you may not have realized is that Marty Neumeier, the author of The Aesthetics of Management, is also the author of Zag: The #1 Strategy of High Performance Brands, one of The 100 Best Business Books of All TIme. The manifesto is a "look at a few of the principles that artists have used successfully, [to] see how they might apply to management." If you're looking for a new and refreshing view of management, I would definitely recommend it. And when you're done with that, I'd highly recommend his new book, The Designful Company.
In no particular order, here are other 100 Best authors who have published manifestos:
Whew... when I started this list, I didn't remember all of these manifestos. I guess I have some reading to catch up on this weekend.
- Seth Godin, founder of ChangeThis and author of Purple Cow, has written many, including How to Sell a Book (or Any New Idea), Marketing Mismatch: When New Won't Work With Old, Do Less, Pushing Past the Dip: How to Become the Best in the World, Polkas, Pyrotechnics and Point D's and The Bootstrapper's Bible.
- Kevin Kelly, author of Out of Control, published Better Than Free just last month.
- Malcolm Gladwell, author of The Tipping Point, wrote The Talent Myth.
- Richard Florida, author of The Rise of the Creative Class, wrote A Creative Manifesto: Why the Place You Choose to Live is the Most Important Decision of Your Life to partner with his latest book, Who's Your City.
- Michael Useem, coauthor of The Leadership Moment, wrote Going for the Go Point to partner with his book The Go Point, which will be out in paperback in March.
- Chip Heath & Dan Heath, authors of Made to Stick, wrote Talking Strategy: Three Straightforward Ways to Make Your Strategy Stick for ChangeThis.
- John Kotter, author of Leading Change, wrote It All Starts With A Sense of Urgency.
- Bob Sutton, coauthor of The Knowing-Doing Gap, has written two manifestos: Management Advice: Which 90% is Crap? and The Upside of Assholes: Is there Virtue in Bad Workplace Behavior?, which went with his book The No Asshole Rule.
- Jay Conrad Levinson, author of Guerrilla Marketing, wrote a manifesto of the same name, Guerrilla Marketing.
- Guy Kawasaki, author of The Art of the Start, also wrote a manifesto of the same name, The Art of the Start.
- Michael Mauboussin, author of More Than You Know, wrote Getting Out of Embed: The Role of Social Context in Decision Making.
