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Posted March 27, 2007 9:33 a.m. by todd-sattersten
In Lists - 800 CEO Read Blog
Some folks started asking us for the 2006 bestsellers. Some how we forgot to do this right after the New Year, and I know many of you are dying to hear the results.
One note on methodology: We award points to a book's position on our monthly list, as well as the number of months it appears on our lists.
Without further ado...
800-CEO-READ's 2006 Best-Selling Books
- It's Your Ship by Michael Abrashoff (Warner Business)
- The Ultimate Question by Fred Reichheld (Harvard Business School Press)
- Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne (Harvard Business School Press)
- Dealing With Darwin by Geoffrey Moore (Portfolio)
- The Ice Cream Maker by Subir Chowdhury (Currency)
- Blueprint To A Billion by David Thomson (Wiley)
- I've Seen A Lot Of Famous People Naked, And They've Got Nothing On You! by Jake Steinfeld (AMACOM)
- If Harry Potter Ran General Electric by Tom Morris (Currency)
- One Billion Customers by James MacGregor (Free Press)
- Ten Rules for Strategic Innovators by Vijay Govindarajan and Chris Trimble (Harvard Business School Press)
- Satisfaction by Chris Denove and James D. Power IV (Portfolio)
- Treasure Hunt by Michael Silverstein and John Butman (Portfolio)
- Redefining Healthcare by Michael Porter and Elizabeth Olmsted Teisberg (Harvard Business School Press)
- The Power to Predict by Vivek Ranadive (McGraw-Hill)
- The Millionaire Real Estate Mindset by Russ Whitney (Currency)
- More Than 85 Broads by Janet Hanson (McGraw-Hill)
- Don't Retire, Rewire by Jeri Sedlar and Rick Miners (Alpha Books)
- Make Money, Not Excuses by Jeam Chatzky (Crown)
- Inside Every Woman by Vickie Milazzo (Wiley)
- The Cycle of Leadership by Noel Tichy with Nancy Cardwell (Collins)
- The Big Moo by The Group of 33, edited by Seth Godin (Portfolio)
- Small Is The New Big by Seth Godin (Portfolio)
- The Long Tail by Chris Anderson (Hyperion)
- Breaking The Bamboo Ceiling by Jane Hyun (Collins)
- Seven Secrets of Great Entrepreneurial Masters by Allen Fishman (McGraw-Hill)
Ben & Jackie
Posted March 8, 2007 4:22 a.m. by 800-ceo-read
In Uncategorized - 800 CEO Read Blog
Get ready for the second installment of the LeaveSmarter event series. In just two weeks, on Thursday, March 22, Ben McConnell and Jackie Huba will be in Milwaukee to talk about Citizen Marketers: When People are the Message.
Ben and Jackie are writers and consultants based in Chicago. They operate a heavily trafficked blog, Church of the Customer, and popularized the term "customer evangelism" with their previous book, "Creating Customer Evangelists." In The Big Moo, Seth Godin featured Ben and Jackie among the world's 33 smartest business thinkers.
Here's a bit about the book:
Word-of-mouth marketing experts Ben McConnell and Jackie Huba show how industrious everyday people (they call them “citizen marketers
Lost Essentials - Purple Cow
Posted Aug. 10, 2006 9:07 a.m. by todd-sattersten
In Marketing - 800 CEO Read Blog
I am continuing to post some reviews I wrote a couple years ago for my personal blog.
I know Purple Cow is not a lost essential. You all have your copy, right? We only talk about this book every other day. This is a book that Jack and I both liked before we even knew each other.
***
Purple Cow is Seth's latest work and continues to build on the ideas from his other books. Here he talks about the importance of being remarkable. And his meaning for the word is the definition that has you telling other people. It is another flavor of an ideavirus.
I have really been struck by this concept. When you put the remarkable litmus test on something, you start to think how rare the reamarkable is. Harry Potter is remarkable. Anheuser-Busch is not. Circuit City is not.
Seth again used the concepts to sell the book. It started with a pre-release edition of the book that was available in quantities of 12 for $60. The book came in a purple cow milk carton. The 4,000 copies were sold in 19 days. And every person that bought a dozen gave friends the other eleven copies. The virus spreads and interest builds as the release approaches.
In conjunction with the release, Seth wrote an ebook called 99 Cows. He wanted to further illustrate the idea of being remarkable with real live examples. He makes it available through Fast Company for free until August 1st. He makes it available through Amazon here and all the proceeds go to charity.
He also offers a Purple Cow workshop. And how do you spread the virus some more? Offer the workshop for free if you buy 25 copies of the hardcover. It got me and most of the other 50 people that were there.
I think it is another Essential read. There are plenty of resources below to find out about the Purple Cow phenomenon.
Purple Cow Links:
- Purple Cow - the Website
- Purple Cow - the book
- 99 Cows - the ebook
- Purple Cow - the summary Seth wrote for Fast Company
- Seth's description of the marketing plan for Purple Cow
- Purple Cow - Seth's Remarks from Real Time Miami
- Company of Friends Tele-Conference with Seth Godin talking about Purple Cow
- Moogle - The Other Google
***
Also see The Big Moo by Seth and the Group of 33.
[The Original A Penny For... Entry]
800-CEO-READ's Best Selling Books of 2005
Posted Dec. 7, 2005 2:47 a.m. by kate
In Lists - 800 CEO Read Blog
Here is the list of our top 25 bestselling business books for 2005. They include diverse subject matters, everything from learning how to become a real estate investor to how to treat your customers better.
- Blue Ocean Strategy, by Chan Kim and Rene Mauborgne
- The 7 Irrefutable Rules of Small Business, by Steven S. Little
- Its Your Ship, by Michael Abrashoff
- Overpromise and Overdeliver, by Rick Barrera
- Radical Leap, by Steve Farber
- The Millionaire Real Estate Investor, by Gary Keller, Dave Jenks, and Jay Papasan
- The One Thing You Need to Know, by Marcus Buckingham
- Breaking the Bamboo Ceiling, by Jane Hyun
- The Resilient Enterprise, by Yossi Sheffi
- Return on Customer, by Don Peppers and Martha Rogers
- Secrets of the Millionaire Mind, by T. Harv Eker
- Why Business People Speak Like Idiots, by Brian Fugere, Chelsea Hardaway, and John Warshawsky
- Twilight in the Desert, by Matthew R. Simmons
- How Full Is Your Bucket, by Tom Rath, Donald O. Clifton
- Blink, by Malcolm Gladwell
- Brand Sense, by Martin Lindstrom
- The Power of We, by Jonathan M. Tisch and Karl Weber
- When Generations Collide, by Lynne C. Lancaster and David Stillman
- Ten Minute Marketers Secret Formula, by Tom Feltenstein
- Time Off for Good Behavior, by Mary Lou Quinlan
- Trading Up (Revised Edition), by Michael Silverstein and Neil Fiske
- The Art of the Start, by Guy Kawasaki
- The Big Moo, by the Group of 33, Seth Godin
- Time Traps, by Todd Duncan
- What the CEO Wants You to Know, by Ram Charan
October Jack Covert Selects
Posted Oct. 4, 2005 4:58 a.m. by kate
Yesterday we posted the latest Jack Covert Selects. This month, Jack reviewed these books:
The Big Moo by The Group of 33; compiled by Seth Godin
Seth compiled the thoughts of 33 of the world's leading business minds including Tom Peters, Guy Kawasaki, Kevin Carroll, Jackie Huba, Dan Pink, Alan Webber and other thought-provoking people. The catch: there are no bylines so the thoughts are stand-alone. The benefits: all profits are being donated to charity!
READ THE FULL REVIEW HERE.
The Art of Pricing by Rafi Mohammed
Mohammed discusses and suggests different pricing methods that can be used to attract consumers to your products and services. This is a good starting point for learning about pricing.
READ THE FULL REVIEW HERE.
Let My People Go Surfing by Yvon Chouinard
Chouinard is the founder and owner of Patagonia--a company renowned for its environmentally conscious business practices and its equipment and clothing geared towards adventure sport enthusiasts. Let My People Go Surfing tells the story of Patagonia and is speckled with tales of Chouinard's personal adventures.
READ THE FULL REVIEW HERE.
Corporate Canaries by Gary Sutton
In the old mining days, canaries were placed in mines to warn workers of dangerous gases. Illustrated by the stories of Sutton's Irish grandfather, Corporate Canaries will warn you of your company's possible pitfalls.
READ THE FULL REVIEW HERE.
And those are the October Jack Covert Selects. Enjoy!
