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ISBN 9781591841265 Published Aug. 2006
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Posted Aug. 21, 2006 4:49 a.m. by todd-sattersten
In Marketing - 800 CEO Read Blog
Here are some of the Small Is The New Big links:
- Richard Pachter at The Miami Herald
- A Cool Friend at tompeters.com
- Guy Kawasaki interviews Seth
- The Squidoo Lens
- Across the Sound Podcast with Joe Jaffe
You can join a Skypecast with Seth tomorrow (August 21st) at 2:00PM Pacific Time.
Small Is The New Book
Posted Aug. 17, 2006 6:25 a.m. by todd-sattersten
In The Company - 800 CEO Read Blog
If you don't know the story, this book is a compilation of seven years worth of Seth's writing. You'll find blog posts and Fast Company columns organized in alphabetically order. Under F you will find Fluffernutter:
I was dishing out some Marshmallow Fluff yesterday (this is a great product) and I saw the recipe for a Fluffernutter on the back. What did that invention net them? It's almost as good as putting baking soda in your fridge. Suddenly, there's a reason for every household with kids to have Fluff in stock, all the time. The Fluffernutter turns it from a desert topping into a daily staple.
Do you think you could invent a new use for your product?
We have a ChangeThis manifesto called Polkas, Pyrotechnics and Point D's with some other pieces and parts from the book.
If you are interested, you can get a good price on one book and a great price on 10 or more books.
Ideas: Get them moving.
Posted Aug. 7, 2006 8:33 a.m. by kate
In Big Ideas - 800 CEO Read Blog
For an idea to be spread, it needs to be sent and received.
No one sends an idea unless:
- They understand it.
- They want it to spread.
- They believe that spreading it will enhance their power (reputation, income, friendships) or their peace of mind.
- The effort to send the idea is less than the benefits.
No one gets an idea unless:
- The first impression demands further investigation.
- They already understand the foundation ideas necessary to get the new idea.
- They trust or respect the sender enough to invest the time.
Jack Covert Selects: Small is the New Big
Posted Aug. 3, 2006 5:40 a.m. by jack
by Seth Godin, Portfolio, 352 pages, $25.95 hardcover.
Seth Godin's books are frequently featured in my reviews. Purple Cow is a classic. Free Prize Inside and All Marketers Are Liars were great. The Big Moo pulled together a great group (and all for the benefit of charity). His latest is no exception.
It's a compilation of Seth writings from over the last decade. You'll find pieces highlighted on his blog. There are essays from his days at "Fast Company". Some are short (a few sentences) and others go on for pages.
Who is Seth? I know you know the answer: a business writer and consultant. Here's a new twist; Seth would say he's in the business of selling fireworks.
[People] are stuck because society, or their bosses, or their spouses, or their co-workers won't let them do what they already know they should do. It's like their briefcases are filled with compressed propane, but they can't get anything to happen.
So that's where I come in. I bring fireworks with me. Not particularly loud or powerful ones, but fireworks capable of attracting attention--and, more important, igniting the propane you've already got.
I will personally attest to Seth and his fireworks. He has ignited more cans of explosive gas at the offices of 800ceoread than I can count. Read this book a few pages at a time, let the ideas form, and light that propane.
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