Back of the Napkin



$26.95
Customize It


Hardcover
278 pages
ISBN 9781591841999 Published March 2008
Portfolio
See all formats


Back of the Napkin
Solving Problems and Selling Ideas with Pictures

Related Blog Posts
Tweet-a-tweet-Tweet Recap
Posted May 2009 9:05 a.m. by todd-sattersten
In Publishing Industry - 800 CEO Read Blog

We posted quite a bit over on twitter this week. We tried pulling together what we saw people saying about business books, recommendations for business books and some ideas around the future of publishing at large. Here is the what we found:

# Authors 4 #followfriday @gladwell @stevenbJohnson @danielpink @alanmwebber @jack_welch @suzywelch @johncmaxwell @tonyrobbins @Rich_Dad about 4 hours ago from web

# RT @TalentAcquisit The Art of War by Sun Tzu is 1 of the best business strategy books. For business strategy check out http://www.sonshi.com 9:18 PM Apr 29th from web

# RT @charlesseybold Books: finished Predictably Irrational (****), starting Art of Profitability (v good so far), biz novel like The Goal 1:52 PM Apr 29th from web

# @kennypratt yes, here is the mystery box url: http://800ceoread.com/mysterybox 10:04 PM Apr 28th from web

# RT @tomewing:The Cluetrain Manifesto is the Velvet Underground of biz books: everyone who read it formed a dodgy start-up. (via @ricklevine) 3:57 PM Apr 28th from web

# RT @mdrips Escape from Cubicle Nation is ok; Think Big Manifesto totally sucks; Me 2.0 is mediocre. Few biz books are worthwhile. 3:56 PM Apr 28th from web

# RT @robbiebax @BtoBGuru great non-social media biz books 2008 "forces for Good" "back of the napkin" "predictably irrational"--loved em all! 3:02 PM Apr 28th from web

# RT @whgtoga Cool book ! One of the top 100 biz books of all time. (CEO READ) The Story Factor- Annette Simmons. 2:57 PM Apr 28th from web

# Great to see @jack_welch joining Twitternation today.2:38 PM Apr 28th from web

# oops RT @sarahcannon Finished reading Tribes over wkend, halfway thru The Tipping Point this wk. Both read too easily to be biz books...2:35 PM Apr 28th from web

# @sarahcannon Finished reading Tribes over wkend, halfway thru The Tipping Point this wk. Both read too easily to be biz books...2:35 PM Apr 28th from web

# Looking for what business books to read? Check out our 377 reviews - http://800ceoread.com/blog/... 3:52 PM Apr 27th from web

# RT @Techmeme Amazon Acquires Stanza, an E-book Application for the iPhone (Brad Stone/Bits) http://bit.ly/JkHFz (via @debbiestier)3:42 PM Apr 27th from web

# RT @sharif28 Just kick-started my daily reading regimen by ordering 3 new books: Tribes, Business Stripped Bare and the Think Big Manifesto.3:33 PM Apr 27th from web

# RT @LauraJDaley My two favorite biz books are Primal Leadership & A Whole New Mind. 12:00 PM Apr 26th from web

# You can follow Nancy at @nancyduarte.12:00 PM Apr 26th from web

# Nancy Duarte on passion and purpose - http://bit.ly/JFNAX The Element, Outliers, and Talent Is Overrated all intersect here. 11:58 AM Apr 26th from web

# RT @chinasolved Pirated biz-books now @ my sbwy sta. Saw 'Black Swan' 'Essential Drucker" & 'Outliers' for 10 rbm each. 10:51 AM Apr 26th from web

# RT @fredwilson: Kenny Lerer is co-founder of HuffPo & here's his thoughts on newspapers http://bit.ly/v8Z0y

You can follow us at @800ceoread or jump over to our twitter page.




Portfolio's Year in Review
Posted March 5, 2009 8:46 a.m. by dylan
In Business Imprints - 800 CEO Read Blog

Picture%202.pngPortfolio publisher Adrian Zackheim posted a year in review from that house's perspective on Monday that stands out as a beacon of hope amidst all the publishing gloom of late. (As you all probably know, Portfolio is the publisher of The 100 Best.) Adrian sums up 2008 as follows:

Despite reduced store traffic through the year, Portfolio reported topline sales growth of 22% and gross margin growth of more than 50%. Nearly half of our new titles achieved margin target in the year of publication. We placed two books on the printed New York Times bestseller list, and several more on the extended Times list, the Wall Street Journal list, the BusinessWeek list, and other bestseller compilations.

I'm going to simply list the books Mr. Zackheim referenced among the highlights of last year, just to give you a sampling of Portfolio's outstanding 2008 catalog.

  • Free Lunch: How the Wealthiest Americans Enrich Themselves at Government Expense (And Stick You With the Bill) by David Cay Johnston

  • The Go-Giver: A Little Story About A Powerful Business Idea by Bob Burg and John David Mann

  • The Back of the Napkin: Solving Problems and Selling Ideas with Pictures by Dan Roam

  • The Ten Commandments for Business Failure by Donald Keough

  • The World is Curved: Hidden Dangers to the Global Economy by David M. Smick

  • It's Not About the Coffee: Leadership Principles from a Life at Starbucks by Howard Behar with Janet Goldstein

  • Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition by Guy Kawasaki

  • Tribes: We Need You to Lead Us by Seth Godin

  • Inside Steve's Brain by Leander Kahney

  • Talent is Overrated: What Really Separates World-Class Performers from Everybody Else by Geoff Colvin,

  • Billion Dollar Lessons: What You Can Learn from the Most Inexcusable Business Failures of the Last 25 Years by Paul B. Carroll and Chunka Mui

  • If you'd like to know more about Portfolio's 2008 and what makes these titles such highlights, head on over to Adrian Zackheim's original post.

    We can only hope that The 100 Best helps make 2009 a repeat performance.




    2009 Axiom Business Book Awards Announced
    Posted Feb. 23, 2009 5:03 a.m. by todd-sattersten
    In Book Awards - 800 CEO Read Blog

    The Jenkins Group announced their 2009 Axiom Business Book Award winners.

    Seventy seven books in all were recognized this year. Books like Tribes, The Knack, The Go-Giver, The Back of The Napkin and Predictably Irrational were selected in various categories.

    On the local side, Milwaukee historian John Gurda was awarded a Bronze Medal for his The Policyowner's Company: A History of Northwestern Mutual, 1857-2007.

    Congratulations to all the winners!




    On this last day of 2008, here's the best of 2008.
    Posted Dec. 31, 2008 4:22 a.m. by kate
    In Book Reviews - 800 CEO Read Blog

    With the end of the year comes reflection on the highs and lows. This week three more rankings of the best of business books were published. The lists of Gary H. Rawlins from USA Today, Richard Pachter from the Miami Herald, and the readers of ASTD.

    From these three lists and the lists of days past (Todd's picks, our awards, Roxanne J. Coady's and Business Pundit's), these are the reigning and often appearing good reads of the business book section from 2008.

    What's on your list of best of from this year?

    Happy New Year. Goodbye 2008. Welcome 2009.




    Todd's Favorite Business Books of 2008
    Posted Dec. 28, 2008 4:34 a.m. by todd-sattersten
    In Leadership - 800 CEO Read Blog

    I get paid to read business books. Some would consider this a tortured existence, but I can't think of a better job in the world.

    The job does have certain requirements. You have to love the pursuit of commerce. You have to believe that business is much more art than science. The job requires endless curiosity. And you need patience given the hundreds of books that arrive in our offices each year.

    One of my favorite parts of my job is to go back each year and remind

    readers what stands above the rest. Here are my five selections of 2008, with a page number to get you started and show that each book is worth reading in its entirety.

    • The Adventures of Johnny Bunko: The Last Career Guide You'll Ever Need by Daniel H. Pink

      Start on page one. Dan Pink has written an unconventional career guide. The wildly popular Japanese manga comic format and the ass-kicking career genie named Diana are two great reasons to read Pink's guide. Audiences of all stripes will enjoy joining Johnny on this fast-paced quest to find a satisfying career and build a fulfilling life.

    • The Back of The Napkin: Solving Problems and Selling Ideas With Pictures by Dan Roam

      Visual thinking was an en vogue concept for 2008. A number of books described different ways to communicate complex ideas using pictures, drawings and charts. Dan Roam uniquely delivers on the how. The decoder ring on page 141 shows the answers to the six basic questions of who/what, how much, where, when, how and why. This alone is worth the price of two books (one for you, the other for a friend).

    • The Breakthrough Imperative: How the Best Managers Get Outstanding Results by Mark Gottfredson and Steve Schaubert

      I am a fan of the business thought of the management consulting group

      Bain & Company, with Chris Zook's "focus on the core" philosophy and Fred Reichheld's Net Promoter Score leading the parade. The Breakthrough Imperative builds and expands on the work of Zook and Reichheld. Mark Gottfredson and Steve Schaubert show that some strategy paths are better than others. On page 125, the authors elegantly simplify customer segmentation to three groups: those who buy on price, those who buy for quality and service, and those who buy for the prestige of owning the brand. In business, the path you choose always depends on where you are starting from.

    • This I Believe II: More Personal Philosophies of Remarkable Men and Women Edited by Jay Allison and Dan Gediman

      National Public Radio originally ran this series in the 1950s, and this is the second compilation of the renewed series. These seventy-five personal manifestos reveal deep motivations and their origins. Some individuals you'll recognize; all of them you will remember, whether it is banjoist Bela Fleck's obsession with perfection (page 79), comic book artist Frank Miller's love for the American Flag, or Amy Lyles Wilson writing about her mother pumping her first tank of gas after her husband passed away.

    • Tribes: We Need You to Lead Us by Seth Godin

      Tribes is Seth's best book since Purple Cow. In his world, leadership is about change, risk, hope, fear and faith. I could pick almost any page for a clever insight given his riff-based style of writing. My recommended riff on page 126 is a list because everyone likes lists—in this case, Seth's seven elements of leadership.