Reality Check


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Hardcover
474 pages
ISBN 9781591842231 Published Nov. 2008
Portfolio
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Reality Check
The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

Related Blog Posts
BusinessWeek's Summer Reading '09
Posted July 28, 2009 2:46 p.m. by todd-sattersten
In Lists - 800 CEO Read Blog

We know summer is already starting to wane, but we haven't linked to Business Week's recommending reading for the season. Having recommended quite of few of these, we think this is a great list.

BW also recommends a variety of podcasts including The Small Business Podcast, Get-It-Done Guy, Manager Tools, Help! My Business Sucks!, and SBA Podcasting.




Portfolio's Year in Review
Posted March 5, 2009 8:46 a.m. by dylan
In Business Imprints - 800 CEO Read Blog

Picture%202.pngPortfolio publisher Adrian Zackheim posted a year in review from that house's perspective on Monday that stands out as a beacon of hope amidst all the publishing gloom of late. (As you all probably know, Portfolio is the publisher of The 100 Best.) Adrian sums up 2008 as follows:

Despite reduced store traffic through the year, Portfolio reported topline sales growth of 22% and gross margin growth of more than 50%. Nearly half of our new titles achieved margin target in the year of publication. We placed two books on the printed New York Times bestseller list, and several more on the extended Times list, the Wall Street Journal list, the BusinessWeek list, and other bestseller compilations.

I'm going to simply list the books Mr. Zackheim referenced among the highlights of last year, just to give you a sampling of Portfolio's outstanding 2008 catalog.

  • Free Lunch: How the Wealthiest Americans Enrich Themselves at Government Expense (And Stick You With the Bill) by David Cay Johnston

  • The Go-Giver: A Little Story About A Powerful Business Idea by Bob Burg and John David Mann

  • The Back of the Napkin: Solving Problems and Selling Ideas with Pictures by Dan Roam

  • The Ten Commandments for Business Failure by Donald Keough

  • The World is Curved: Hidden Dangers to the Global Economy by David M. Smick

  • It's Not About the Coffee: Leadership Principles from a Life at Starbucks by Howard Behar with Janet Goldstein

  • Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition by Guy Kawasaki

  • Tribes: We Need You to Lead Us by Seth Godin

  • Inside Steve's Brain by Leander Kahney

  • Talent is Overrated: What Really Separates World-Class Performers from Everybody Else by Geoff Colvin,

  • Billion Dollar Lessons: What You Can Learn from the Most Inexcusable Business Failures of the Last 25 Years by Paul B. Carroll and Chunka Mui

  • If you'd like to know more about Portfolio's 2008 and what makes these titles such highlights, head on over to Adrian Zackheim's original post.

    We can only hope that The 100 Best helps make 2009 a repeat performance.




    Guy Kawasaki Interview at mediaistro.com
    Posted Jan. 8, 2009 5:17 a.m. by dylan
    In 100 Best - 800 CEO Read Blog

    Guy Kawasaki's Art of the Start is one of The 100 Best Business Books of All Time (did we mention there's a book coming out), and his most recent book, Reality Check, was one of the best Entrepreneurship and Small Business books of last year. Basically, when Guy Kawasaki has something to say about business, you want to listen. And yesterday, Guy Kawasaki had something to say--about his Alltop.com, Twitter and more--in an interview with mediabistro.com. (thanks to galleycat for the heads up.)

    The direct link to the interview is: http://www.mediabistro.com/articles/cache/a10398.asp




    The 2008 800-CEO-READ Business Book Awards - Personal Development
    Posted Dec. 8, 2008 3:18 a.m. by 800-ceo-read
    In Book Awards - 800 CEO Read Blog

    The books on our 2008 shortlist for the Personal Development Category are:

  • Ask for It: How Women Can Use the Power of Negotiation to Get What They Really Want
    by Linda Babcock & Sara Laschever (Bantam, February 2008)

    In this sequel to Women Don't Ask, which shared surprising evidence that women are often unknowingly complicit in their lack of career opportunities because they do not ask for raises, bonuses and other advantages that men do, Babcock and Laschever offer a practical guide for improving your asking skills. Populated with personal stories and how-to advice, Ask for It will be useful to help you (any person of any gender) get what you want.

  • Total Leadership: Be a Better Leader, Have a Richer Life
    by Stewart D. Friedman, (Harvard Business Press, June 2008)

    In Total Leadership, Stewart Friedman, founding director of the Wharton Leadership Program, presents a concrete methodology for building a more integrated life. His program is really a practice, requiring both action and reflection, that urges you to explore a triumvirate of qualities--Be Real (Act with Authenticity), Be Whole (Act with Integrity), Be Innovative (Act with Creativity)--to help you become a leader in every aspect (work, home, community and self) of your life.

  • The Art of Strategy: A Game Theorist's Guide to

    Success in Business & Life
    by Avinash K. Dixit and Barry J. Nalebuff (W. W. Norton, Sepember 2008)

    A good decision should precede every action. But no decision is made in a vacuum. So just how do you become better at judging scenarios, predicting outcomes, managing negotiations? Dixit and Nalebuff yank game theory out of its traditional confines of math and science and present an accessible guide to using game theory to refine your strategic thinking.

  • Talent Is Overrated: What Really Separates World-Class Performers from Everybody Else
    by Geoffrey Colvin (Portfolio, October)

    Mozart. Tiger Woods. Jeff Immelt and Steve Ballmer. Prodigies? Geniuses? Uniquely talented? Geoff Colvin, who first explored this topic for Fortune magazine, says "no" in this well-researched study that explores the common myths about outstanding performers. This book is reassuring in its assertion that we all have the capacity to improve our performance through better preparation--particularly deliberate practice--and also offers insight into those people whose accomplishments astound us.




    The 2008 800-CEO-READ Business Book Awards - Industry
    Posted Dec. 5, 2008 8:51 a.m. by 800-ceo-read
    In Book Awards - 800 CEO Read Blog

    The books on our 2008 shortlist for the Industry Category are:

  • Management Lessons from Mayo Clinic: Inside one of the World's Most Admired Service Organizations
    by Leonard L. Berry and Kent D. Seltman (McGraw Hill, June 2008)

    The Mayo brothers established and built "one of the world's most admired service organizations" with solid values and a practicality in operations that is truly clinical. What else would you expect from a Midwestern family? The Mayo Clinic continues that work today, and you can see those same qualities reflected in this story about its success.

  • The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Charlton Hotel Company
    by Joseph A. Michelli (McGraw Hill, July 2008)

    The key to success is quality and top-shelf customer service. Where do you learn these skills? By studying the best. The Ritz-Carlton properties are a marvel to experience, and here Joseph Michelli introduces the five "Gold Standard" principles you can use to make your restaurant, clothing store or gas station reach this new level of excellence.

  • The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause
    by Arkadi Kuhlmann & Bruce Philp (Wiley, October 2008)

    ING Direct is an organization--within a traditional industry--that looks at the world differently. The Internet-based direct bank that started in 1996 and now has over 20 million customers in nine countries made its way to the top by adopting an incredibly simple banking model and helping its customers make informed and wise decisions. The Orange Code shows how ING succeeded in this current economy.