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Hardcover
151 pages
ISBN 9781591842330 Published Oct. 2008
Portfolio
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Posted Dec. 12, 2008 8:24 a.m. by 800-ceo-read
In Book Awards - 800 CEO Read Blog
The books on our 2008 shortlist for the Leadership Category are:
This may be Seth Godin's most important book yet. It's human nature to want to be part of a group that shares a connection, passion and a common leader: a tribe. Technologies today have changed the make-up and creation of tribes, enabling them to communicate and grow in ways not possible in the past. In the future, tribes will lead revolutions and usher in change. All they need is the right leader. Will that be you? Our present is built on the ideas of our past. Consider this book a history lesson in the major business ideas from the last sixty years. What is now considered commonplace--business is personal, people can be trusted, that corporations might work to bring about change--was once considered heresy. We are living in The Age of Heretics. Art Kleiner, editor-in-chief of strategy+business magazine, is our tour guide to this fascinating era. The first edition of The Age of Heretics was published in 1996. John Kotter is often considered the disciple of change. Complacency, he believes, is dangerous. He asked himself, What is the one reason most change initiatives fail? His answer: a lack of urgency. People regularly confuse urgency with busyness. They're not the same. Urgency moves people to action. Here's how to instill a sense of urgency in the people you lead. Trust and transparency are intertwined. Without one, the other cannot be. Without both, an organization cannot be successful. In three essays, Warren Bennis, Daniel Goleman and James O'Toole each look at different aspects of transparency and suggest constructive ways to build a culture of openness.
Michael Hyatt, President & CEO of Thomas Nelson Publishers, has updated his ten favorite business books. They are:
by Seth Godin (Portfolio, October 2008)
by Art Kleiner (Jossey-Bass, July 2008
by John Kotter (Harvard Business Press, September 2008)
by Warren Bennis, Daniel Goleman & James O'Toole with Patricia Ward Biederman (Jossey-Bass, May 2008)
The CEO of Thomas Nelson Publishers Picks 10
Posted Nov. 20, 2008 7:04 a.m. by dylan
In Uncategorized - 800 CEO Read Blog
Focus, Love Is the Killer App, Now Discover Your Strengths, Slide: Ology and Tribes are new to the list. The five books bumped from his previous list, put out in January of last year, are:
Seven Habits of Highly Effective People by Stephen Covey, Free Press Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath, Random House Jesus CEO: Using Ancient Wisdom for Visionary Leadership by Laurie Beth Jones, Hyperion Secrets of Power Negotiating: Inside Secrets from a Master Negotiator by Roger Dawson, Career Press The Four Obsessions of an Extraordinary Executive: A Leadership Fable by Patrick M. Lencioni, Jossey-Bass
Jack Covert Selects - Tribes
Posted Nov. 13, 2008 7:06 a.m. by 800-ceo-read
Tribes: We Need You To Lead Us by Seth Godin, Portfolio, 151 pages, $19.95, Hardcover, October 2008, ISBN 9781591842330
"We Need You To Lead Us." The call to action is clear and powerful, exactly what you would expect from marketer Seth Godin. But when is the last time a book's subtitle expected so much from you? Most business books are created to sell you something, some way you'll be improved or bettered. Think about how that simple statement turns all of the reader's expectations around.
In Tribes, Seth expands on his previous mantra: now, not only are we all marketers, but we are also now leaders. He says there are existing guilds, legions and platoons of people just waiting for someone to step forward, though fear will deter many from the call. "Fear of change is built into most organisms, because change is the first sign of risk." The irony is that change is exactly what tribes wants, but they need fearless crusaders leading the way.
There are differences between tribes and groups. Tribes are about connections and the communication that runs sideways between those connections. The members of a tribe share a vision and tell a story about who they are. And they do something, whether trading baseball cards or protesting a war. If any of the three conditions are lacking, the tribe becomes merely a group.
"What Do You Have to Lose?" Seth asks in one of his final riffs. He refers to Brad Garlinghouse and his Peanut Butter Memo, a missive imploring his bosses at Yahoo to change the direction of the company. His memo got leaked and ended up on the front page of The Wall Street Journal (imagine Brad's next week in Sunnyvale). That risk led to the firing of a CEO and Brad to a bigger role at Yahoo. Many people may find that kind of move too risky. But was it really a risk? Silicon Valley is full of companies looking for heretics like Brad. What Brad saw a tribe that needed leading.
I have reviewed every book Seth has written since I started this column in 2000. In Tribes, Seth certainly delivers his most important book since Purple Cow and quite possibly his most important book yet. It is time to look at Seth as more than a marketer. He too is a leader of tribes.
Tribes Released!
Posted Oct. 16, 2008 7:00 a.m. by dylan
In Leadership - 800 CEO Read Blog
What many (including Todd) are calling Seth's best book since Purple Cow, and some are even calling his best book ever, goes on sale today. Entitled Tribes: We Need You to Lead Us, it describes the new paradigm of marketing as (and) leadership.
Seth wrote of the book on his blog today:
... I started to write a leadership book but discovered that I was actually writing a marketing book. (Either that, or I started to write a marketing book and ended up writing about leadership, I can't remember). Either way, what I discovered in writing it is this: The next frontier of marketing is in leading groups of people who are working together to get somewhere.
As someone who was buying millions of dollars of magazine ads just 24 years ago, this is a lot of change to swallow. And it's also the biggest opportunity for good/meaning/success that I can imagine. More details are here.
Things have changed, far more dramatically than most people realize. Not just what marketers buy, but what the media does all day, and what marketers build, and what we get paid to do and what and where we pay attention...
Seth published a great manifesto about tribes in the 50th issue of ChangeThis, which you can find here, and has authored many other fine manifestos in the past.
He was recently interviewed by Hugh MacLeod at GapingVoid as well. You can find that interview here.
And finally, this is the last chance for you to get FREE tickets to Seth's Big Tribes Event in New York City on October 22nd. You can get them buy purchasing either a 3 Pack or 10 Pack of Tribes from our website. You're going to want to buy the book anyway, so if you're near the city, why not buy a copy for a friend, expand the tribe, and meet the man leading it.
ChangeThis: Issue 50
Posted Sept. 10, 2008 8:10 a.m. by dylan
In Uncategorized - 800 CEO Read Blog
That's right folks, Issue number 50. For this landmark issue, we brought ChangeThis founder Seth Godin back to discuss Tribes, the opportunities now available to lead a tribe of one's own, and what the Grateful Dead has to do with any of it. Next up, we have John Kotter, providing us with A Sense of Urgency while writing about its fundamental importance to organizational change programs. The third spot in the lineup is filled by Jonathan Salem Baskin--author of Branding Only Works on Cattle--with 10 Rules for Branding in a Post Branded World. Hitting cleanup is Vince Poscente, former olympic speed-skier and member of the Speaker Hall of Fame, with a manifesto on how to excel in this, The Age of Speed. And, bringing the issue home, we have Michael Cayley, discussing his "spin-out of brand management," Social Capital Value Add, and Andrew Abela--author of Advanced Presentations by Design--who will show you how to give an effective presentation before a smaller audience (as most of your presentations probably are).
Snippets and links below. Happy reading everybody!
:::::
How to Sell a Book (or Any New Idea)(step 1 is the hard part) by Seth Godin
"My friend Fred has a new book coming out and he was trolling around for new marketing ideas. I think he'd be surprised at this:
Sell one.
Find one person who trusts you and sell him a copy. Does he love it? Is he excited about it? Excited enough to tell ten friends because it helps them, not because it helps you?
Tribes grow when people recruit other people. That's how ideas spread as well. They don't do it for you, of course. They do it for each other. Leadership is the art of giving people a platform for spreading ideas that work. If Fred's book spreads, then he's off to a great start. If it doesn't, he needs a new book.
You don't get to take step 2 if you can’t do step 1."
Click here to visit the site.
Click here to download the PDF.
It All Starts With A Sense of Urgency by John P. Kotter
In a turbulent era, when new competitors or political problems might emerge at any time, when technology is changing everything, both the business-as-usual behavior associated with complacency and the running-in-circles behavior associated with a false sense of urgency are increasingly dangerous.
In bold contrast, a true sense of urgency is becoming immeasurably important. Real urgency is an essential asset that must be created, and re-created, and it can be.
Click here to visit the site.
Click here to download the PDF.
10 Rules for Branding In a Post Branded World by Jonathan Salem Baskin
"We live in the twilight of a branded world born over 100 years ago.
Most marketing remains blinded by the fading glare of its old, outdated promises.
Yet there is a new approach to brands ahead of us, based upon a definition that is less about static image and imagined identity, and more about real-time interaction and actual involvement between company and consumer.
This is your Manifesto for making branding work in a post-branded world."
Click here to visit the site.
Click here to download the PDF.
The Age of Speed Manifesto by Vince Poncente
"In the following manifesto, we will explore our present relationship with speed and examine four behavior profiles that can help you determine if you (a) embrace speed and (b) harness the power of it. By the end, you just might discover that our 24/7, CrackBerry, more-faster-now world is not threatening to eat you alive, but rather, to set you free."
Click here to visit the site.
Click here to download the PDF.
Social Capital Value Add: Value Based Management for the Networked Age by Michael Cayley
"The marketing/communications mix is completely different than it was before 2004. Broadcast's monopoly on attention is dead. The symbolic brand, which has been the fastest growing source of corporate value for the last quarter century has reached its pinnacle. It is being absorbed and replaced by memetic brand. Technologies have evolved and mapped so tightly against the way humans transact, form relationships and create self-identity that it is time for business management to link the pioneering academic studies of social capital and social network analysis (SNA) to value based management and the priorities of marketers.
The transition required is no less abrupt than that moment when the search of Dorothy, the Tin Man, Scarecrow and Lion reaches confrontation with the Great Oz façade and the curtain is pulled back to reveal a mere mortal. The corporation is at risk of being the 'humbug' caught shouting into the loudspeakers and pulling at the mechanistic levers of the past."
Click here to visit the site.
Click here to download the PDF.
Presenting to Small Audiences: Turn off the Projector! by Andrew Abela
"The typical presentation to a small group today is designed just as if it were being made to a large group in a big auditorium. We follow the same advice in creating our slides, and then we turn on the portable projector and inflict slide after deadening slide on our audience--vintage Death by PowerPoint.
Too much of this effort is wasted. There is ample research evidence that projecting lots of text and speaking at the same time is so distracting to your audience that it is less effective than projecting your slides and asking your audience to read them while you remain silent, or speaking with no slides at all!"
Click here to visit the site.
Click here to download the PDF.
