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Paperback
189 pages
ISBN 9781591842507 Published April 2009
Portfolio
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Penguin Launches New Online Promotion Tools
Posted June 23, 2009 5:15 a.m. by todd-sattersten
In Retail - 800 CEO Read Blog

Last week, Penguin launched a set of micro-sites for their newly published books. Called From the Publisher's Office, the initiative uses text excerpts, audio interviews and video clips to promote upcoming titles.

Our friends at Portfolio are specifically involved with one of the microsites called Penguin Business Thought Leaders. They will be interviewing authors from across the Penguin imprints and featuring a variety of books. Their first episode features retail consultant George Whalin (Retail Superstars), a reading from Small Giants, and TerraCycle CEO Tom Szaky (Revolution in A Bottle).

You can find more in the Radio Room.

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