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Hardcover
320 pages
ISBN 9781591842798 Published Sept. 2009
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Twitterville
How Businesses Can Thrive in the New Global Neighborhoods

Related Blog Posts
strategy + business Best Books of 2009
Posted Nov. 25, 2009 4:52 a.m. by dylan
In General Business - 800 CEO Read Blog

The strategy + business annual books list is always one of the finest and most anticipated of the year. They get really smart and talented people who know how to pick 'em, and have them write (always highly intelligent and insightful) essays on their category—and, of course, the books in it. I've listed the picks below, but it really is worth heading over to strategy + business for the essays. (The links to the individual essays are in the headings below.)

Clive Crook picks the best books on The Meltdown:

Charles Handy picks the Leadership books:

Phil Rosenzweig picks the books on Strategy:

Ayesha Khanna and Parag Khanna take on Globalization:

Judith F. Samuelson picks the Management books:

Catharine P. Taylor finds the best books on Marketing:

Steven Levy looks at the best books on Technology:

James O'Toole picks the best Biographies:

As Theodore Kinni writes in the introduction to this year's essays:

This year’s best business books help us understand current conditions and chart a secure course forward. With luck, next year’s best books will offer similar insight into a recovery of historic proportions.

You can read the full feature here.

We've been following this list since 2003. The previous years' lists are below.

2003 | 2004 | 2005 | 2006 | 2007 | 2008




Social Media in Books
Posted Aug. 19, 2009 8:26 a.m. by jon
In Marketing - 800 CEO Read Blog

Social Media has been a big topic for awhile, and seems to increase daily, as businesses scramble to figure out how to put this stuff to use. There's a lot of debate over best practices, and even if it should be used at all, but the overwhelming consensus is: use it.

The problem is, "using it" isn't enough. Knowing how to use it, what it is, and how and when it can work best for a company or individual is knowledge and information that's being developed even as I type this blog post. However, a few books have come out recently (or will be out very soon) that shed some interesting light on the subject.

Chris Brogan and Julien Smith's Trust Agents, as well as Mitch Joel's Six Pixels of Separation, are great overviews of what social media is and how to get involved in it. From there, both books lay out some great stories and case studies of the power of this technology, and how real live companies are tapping into it. The message is clear: You can too (and you probably should, if you want to survive).

Two other books take a more focused look at one particular social media platform: Twitter. Shel Israel's Twitterville is a great book about the history and formation of Twitter, and how it has taken the social world (and the business world) by storm. David Pogue's The World According to Twitter exemplifies the sentiment by simply compiling a tome of tweets (twitter posts) in one book. Categorized and insightful, it's clear to see that people are taking part, and spreading some interesting ideas - around the world, in an instant.

One interesting element to all these books is the focus on using social media as a listening device. On the surface, much of it seems about telling - spreading your message - from the mundane to the profound. In fact, particularly for business, using these platforms to discover what your customers are saying about you, and about what solutions they want and need solved, is likely the most important element social media can offer businesses today.