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191 pages
ISBN 9781591843085 Published Feb. 2010
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Posted Nov. 4, 2011 9:52 a.m. by jon
In - 800 CEO Read Blog
In many situations, problems arise because we consider ourselves too much. We focus more on what we did or didn't get as opposed to what we contributed. The philosophy that one gets more by giving, was compellingly illustrated in Bob Burg and John David Mann's two books, The Go-Giver, and Go-Givers Sell More.
In each parable, a set of characters portrayed the results of a 'taking vs. giving' disposition, and how to focus more on others in order to satisfy more people, create more value as a person (let alone a product, service, or company one represents), and ultimately benefit far beyond the results of a 'taking' disposition.
I've enjoyed these books very much, and was excited for the opportunity to see Bob Burg speak in Chicago yesterday. Phil Gerbyshak and I left town very early and made the event 
just in time. Soon after Bob's talk began, a number of things about his presentation made me realize that his books weren't just books. They were stories capturing a philosophy that he's spent some serious time putting into practice himself. His interaction with the audience, his tone of voice, his acknowledgment of nearly every sneeze in the room (there were many), and his personal stories of how to create better outcomes in even the most basic human interactions, were insightful and inspiring.
Let me be clear though, this wasn't fluffy talk about peace and loving each other. It was a deeper analysis about human needs, communication, our proximity to each other and to issues and work we're involved in. It was about empathy, converting negatives into positives, and foreseeing negative outcomes and shifting actions to create positive results.
How many of us can think of an enemy and know how to (or firstly, even want to) turn them into a friend? Or, how have we programmed ourselves to try to become successful in ways that directly oppose success?
These things, and Bob's talk in general, culminate in he and John's current book, It's Not About You. Through the power of influence and positive persuasion, the main character of the book learns key lessons about leadership and creating value for the people he interacts with. An idea that started with The Go-Giver, It's Not About You is an important book that serves as a reminder, a guide for character, and ultimately a strategy for personal change, success, and a more fulfilling life.
From the book:
"What you have to give, you offer least of all through what you say; in greater part through what you do; but in greatest part through who you are."
And if you have the chance to see Bob speak, don't miss it. Phil and I will never forget it.
It's Not About You
Posted Sept. 21, 2011 9:51 a.m. by sally-haldorson
In - 800 CEO Read Blog
With It's Not About You, Bob Burg and John David Mann once again succeed in breathing new energy into the business parable, and really, It's Not About You is a life lesson for everyone. The good news is that we are giving away 20 copies of the book over on inBubbleWrap this week!
Giving
Posted March 16, 2010 5:06 a.m. by jon
In - 800 CEO Read Blog
Bob Burg and John David Mann's The Go-Giver: A Little Story About a Powerful Business Idea quickly became a national bestseller. It's parable format told readers a great story that showed how giving could actually increase profits, rather than diminish them. More than that, it showed that those who don't give, actually struggled more, and were likely in a position to fail as opposed to those experiencing utmost success.
A great story, but for many, it posed questions ("it's a fine story, but does it really work in the reality of day-to-day business?"). To answer the questions, Burg and Mann just released Go-Givers Sell More, which is not a parable or story, but a straight-up guide about the values of giving. This seems to prove these guys aren't just good story tellers (they are that, too) but actually have clear details on how to apply these principles to your business; with examples and further insights.
Based on Five Laws (Value, Compensation, Influence, Authenticity, and Receptivity), the book is far more than a sales book (despite what the title implies). It teaches us about customer relations - make that human relations, and how to form long term, profitable relationships, where we don't just focus on taking from people, but truly doing business - a constant exchange of value - both material and otherwise. Awesome stuff.
Friday Links
Posted Feb. 26, 2010 11:34 a.m. by dylan
In - 800 CEO Read Blog
I've been in a knock-down, drag-em-out brawl with the Wisconsin Winter and, at the moment, I'm losing. I've even lost my voice in the fight, but I can still type, which is good because we have two weeks worth of links to catch up on.
➻ Having trouble focusing on your writing? Dr. Wicked gives you an ultimatum: Write or Die. I found about it in a great review of that software and Freedom from PW's Elizabeth Bluemle.
➻ Edward Nawotka asks If They Need to Compete With Digital, Why Can’t Publishers Work Faster?
➻ Bradley Will of Unstrapped interviewed Bob Burg, coauthor of The Go-Giver and The Go-Giver Sells More. Burg counsels that “You're true worth is determined by how much more you give in value than you take in payment." It is a decent and honest approach to sales, and if you enjoy the interview, you should definitely pick up the books.
➻ The Wall Street Journal's Hannah Karp wrote a really interesting story about the bookworms of the NBA. It turns out that the NBA players' union has a quarterly reading list, and is currently suggesting Geoffrey Colvin's excellent book, Talent is Overrated. It also turns out that Emeka Okafor has really good taste in literature.
➻ We're really looking forward to Rework, and after watching the book trailer, we think you will be, too.
➻ I'm rather ashamed that I haven't read any of the books on the shortlist of Three Percent's Best Translated Book Awards.
➻ Kent Pitman has written an interesting post at Open Salon about what has become of computer science, and winds up on Jaron Lanier's You Are Not a Gadget, saying "The book is a beautifully presented criticism of the state of society's relationship with computation, of the way in which we are trending toward having people be the dull, uninteresting, expendable, ill-paid part of a collection organism."
➻ Also at Open Salon, Karin Greenberg wrote beautifully about The Scent of Books and the smells of literature.
➻ Julien Smith thinks that "If you are taking part in this experiment, you are one of us." He said so in an inspirational post about how the web frees us up to "to become the people we were born to become." So, join the f---ing club, already, and change the world.
➻ Don't like your MacBook case, try the BookBook.
➻ Mr. Micawber pointed me to an interesting post by Stacy Mitchell about taxes and Amazon, or Why Congress Wants You to Shun Your Local Bookstore and Shop at Amazon Instead. (It was a while ago, but Micawber's has also posted the best elementary school sign ever.)
➻ I can use the fact that pitchers and catchers reported to Spring Training since we last talked as an excuse to link to a wonderfully written and researched story about why Rabbit Maranville Is Not a Nazi, right?
➻ Max Roach's Freedom Now Suite is probably my favorite album of all-time. To end Black History Month, here is a performance of "Triptych: Prayer/Protest/Peace." The vocalist is Abbey Lincoln.
