Denial


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Hardcover
261 pages
ISBN 9781591843139 Published March 2010
Portfolio
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Denial
Why Business Leaders Fail to Look Facts in the Face---And What to Do about It

Related Blog Posts
The Best Business Books of 2010 from strategy + business
Posted Nov. 24, 2010 10:28 a.m. by dylan
In - 800 CEO Read Blog

strategy + business's "best of" list is always a special treat—in large part because it's never just a list, but a series of essays. The magazine gathers together a different team of experts each year, and each takes the task of writing on their chosen category and the books in it. I've listed their picks below, linking to the essays at the head of each category.

On the Economy, The Fog of Panic by David Warsh

On Leadership, Highlights in a Low Year by Walter Kiechel III

On Innovation, Innovation as a Social Act by Krisztina “Z” Holly

On China, Probing China’s Infrastructure by Sheridan Prasso

On Human Capital, Talent Redefined by Sally Helgesen

On the Human Mind, You Are What You Think by Judith E. Glaser

On Management, The Chorus Takes a Bow by David K. Hurst

On Biography & History, True Tales of Fortune by James O’Toole

The covers below represent s + b's Top Shelf—the best books of each category.

As Theodore Kinni writes in his introduction to the essays:

Two years after the financial collapse, the idea of hunkering down and waiting for a return to business as usual—as people did in previous recessions—seems a less and less viable strategy. But what should you do instead?

In this edition of our annual review of the year’s best business books, you will find a reading list that offers intriguing and compelling answers to this question.

We've been following this list since 2003, and you can peruse past year's lists with the links below.

2003 | 2004 | 2005 | 2006 | 2007 | 2008 | 2009




Jack Covert Selects - Denial
Posted Feb. 12, 2010 5:59 a.m. by 800-ceo-read

Denial: Why Business Leaders Fail to Look Facts in the Face—and What to do About It by Richard S. Tedlow. Portfolio, 272 Pages, $26.95, Hardcover, March 2010, ISBN 9781591843139

Professor Richard Tedlow, author of two of my favorite books, Andy Grove and Giants of Industry, has written a book that tells memorable stories of business leaders who were in denial and whose businesses (think Sears, Coke) were subsequently affected by their inability to see the forest for the trees. This new book, Denial, begins entertainingly with the story of Henry Ford.

In the early 1920s, Henry Ford was crushing his competition: the Model T was a spectacular success. Tedlow tells us that “It took seven years for the company to sell its millionth Model T. Only a year and a half later, it sold its two-millionth. Four million were sold by 1920. The number of units sold doubled by 1923.” At the same time, the automotive industry was changing as the country went from a war economy to greater prosperity. Ford wouldn’t listen when his people warned him about Alfred Sloan, at General Motors, who believed that the consumer wanted something more than a black car. In fact, Ford fired an executive who wrote a memo about GM and called for Ford to change in order to compete. Henry Ford was in complete denial.

There are plenty of business books about the dangers of ignoring your competition—I’m thinking of Clayton Christensen’s The Innovator’s Dilemma and Andy Grove’s Only the Paranoid Survive, both of which warn of disruptive innovation and being able to predict moments of competitive crisis. Tedlow’s Denial looks at why so many companies get it wrong. He also offers common signs to watch out for so your organization avoids this trouble—or at the very least can find a way out of the forest.