Enchantment


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Hardcover
240 pages
ISBN 9781591843795 Published March 2011
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Enchantment
The Art of Changing Hearts, Minds, and Actions
By Guy Kawasaki 

Related Blog Posts
Friday Links
Posted June 14, 2013 10:24 a.m. by dylan
In - 800 CEO Read Blog

➻ Publishers Weekly drew up an interesting and interactive Map of the Houses in New York for BEA this year that was just brought to my attention. Their description of what the houses mean to New York is what pulled me in.

Publishing is to New York what filmmaking is to Los Angeles, or what automobile manufacturing used to be to Detroit. And publishers old and new continue to have prominent bricks-and-mortar presence in the city, both inside and outside of the 23 square miles known as Manhattan. The new kids on the block are branching out and hanging up shingles in shady far-flung spots like Fort Greene, Brooklyn.

With these physical addresses come fascinating histories and interesting facts. Which is the oldest house in town, or the biggest, or the newest? Which has claimed the most prizes? Take our virtual, unofficial tour of publishing in New York and find out.

The map doesn't contain as much information as you'd expect from that introduction—most houses don't have any description attached, and the most in-depth seems to be Harper's, which simply states that "Harper Collins, a descendant of Harper and Brothers, founded in 1819, probably has the best claim to being the city's oldest house—but it's pretty slick nonetheless. It is interesting just to see that in our increasingly "flattened" world, industries still cluster together to form what Gary P. Pisano and Willy C. Shih call (in their book Producing Prosperity) the industrial commons of their fields. Detroit has cars, LA the movies, New York publishing, Silicon Valley has become synonymous with computer technology, and Milwaukee still brews some delicious beer (and some here are trying to figure out How Milwaukee Could Transform Itself Into the 'Silicon Valley' of Fresh Water).

➻ Of course, no industry is safe. And on that note, I'll turn to Suw Charman-Anderson who wrote about The Future Of Self-Publishing and an interesting chat she had on Twitter with Joe Abercrombie, Tom Standage, Damien Walter, and Sam Missingham on the issue for Forbes this week. The twitter chat is worth looking at if you want to nerd out 140 characters at a time about the intricacies of regional something or another and, Zzzzzzz...

But the article is more on-point, and:

[I]t was the point about how much work self-publishing can be that I wanted to expand upon. Abercrombie was very firmly of the opinion that self-publishing is too much work and not of interest to him.

“I don’t want to publish, I want to write,” he tweeted. “Let me rephrase — I scarcely want to write, let alone publish…”

“Successful self-published authors are hiring editors, designers, publicists… Er, hang on,” Standage replied. “In other words they are becoming tiny publishing companies.”

“Tiny, highly motivated, but generally very inefficient publishers,” said Abercrombie. “I just think the great majority of writers would be better off writing than publishing.”

Which are all good points, but Ms. Charman-Anderson has a good counterargument:

However, going the traditional route doesn’t come without its own overheads. As a fledgeling author seeking a deal, ie is at the same point in their career as the newbie self-publisher, one has to learn how to write compelling synopses of your work, how to write a query letter, figure out which agents are accepting unsolicited manuscripts and how to format that manuscript appropriately.

Then if you do get an agent, you have to manage your relationship with them, learning how to prod them at the right times and in the right way. If they get you a deal then you have to learn all about contracts and how to assess your agent’s advice, and then go on to learn how to manage your relationship with your publisher, deal with feedback, liaise with the various departments at the publishing house that deals with publicity, tours etc.

Having a traditional publishing deal does not mean that you escape having to manage professional relationships with the people who turn your book into a product.

She goes on to discuss the network of people she now has in place after her first self-publishing experience, and discusses the promise and possibilities of self-publishing growing as an industry in its own right. Maybe it's a good thing Random House is getting into video games.

➻ If you're looking for an even more positive outlook on self-publishing, and some instruction on how to go about doing it, Guy Kawasaki has you covered. After the experience he had with his book Enchantment left him disenchanted with traditional publishing, Kawasaki Makes the Case for Self-Publishing seemingly everywhere he goes nowadays—though even he knows there are pros and cons to going it alone.

[W]hile Kawasaki may now be he a self-publishing convert, he laid out both the pros and cons of going the DIY route.

On the pro side, Kawasaki cited editorial, sales, and marketing control, quicker time to market, and increased royalties. “APE sells for $9.99 as a Kindle e-book and we make $7,” he said. “And that is remarkable. That is like four times traditionally published…These are good numbers.” The drawbacks, Kawasaki said, include no advance, increased responsibility for all aspects of the publishing process, and loneliness.

I think the loneliness is the real killer.

➻ If you're unhappy with either route, or just extremely lonely, a New Press Hits on [a] 'Third Way' Between Traditional and Self-Publishing. Alison Flood of the Guardian has that story:

A group of bestselling authors have come together to create what they are calling a new model in publishing, which steers a path between going it alone and following more traditional routes.

Notting Hill Press, founded by the romantic comedy authors Michele Gorman, Belinda Jones and Talli Roland, is working with bestselling names including Chrissie Manby, Matt Dunn and Nick Spalding to offer writers what Gorman calls "the third way". Describing itself as a "hybrid publishing model that combines the best of traditional and independent publishing", Notting Hill Press allows authors to maintain "the solid working relationships they have with their traditional publishers, while also recognizing that some books are better-suited to independent publishing in some situations".

The 11 authors currently signed up are set to share their business experience, professional contacts and promotional support while retaining publishing control and royalties in their books. "Each author runs their own independent publishing business under the umbrella of Notting Hill Press. It is a partnership as opposed to top down, when the publisher tells the author what they can and can't do," said Gorman. "It's the third way."

It's fun to watch the experimentation happening in publishing. It shows that the business of literature can be just as creative as the creation of that literature. It will be interesting to see how this turns out.

➻ Speaking of creative, literary things... I don't know what's slicker, the Awesome Bookish Flooring ideas that Book Riot's Derek Attig shared recently, or Ireland’s New Stamp [that] Features a 224 Word Short Story.

➻ Uttered in a book trailer for Chicago Skyscrapers, 1871-1934, by Thomas Leslie, "The problem-solving became the aesthetic" is perhaps my favorite phrase of the week.

➻ And just in time for Father's Day, Fiona Maazel compiled a list of The 10 Worst Dads in Books at Publisher's Weekly. Well more accurately, it's a list of nine bad dads, and one great one thrown in for good measure. Don't worry that you're faith in humanity will be restored by the one positive figure, though. The good dad has no name, and the book he inhabits takes place in a post-apocalyptic hellscape. Coming in at number 10:

There are plenty more bad dads out there to write about—how about Bull Meecham in Pat Conroy’s The Great Santini?—but suddenly I feel like mentioning a good dad, the unnamed dad from Cormac McCarthy’s The Road. Because while it might well be true that every woman adores a fascist, it’s truer, still, that everyone loves a good dad. Especially when that dad feels thus: “He knew only that his child was his warrant. He said: If he is not the word of God God never spoke.”

And that puts into far better words than I have the way I feel about the little lady baby I have at home.

➻ And because my Pop taught me to love the blues...



Introducing the Candidates: Creativity/Innovation, Marketing/Sales
Posted Dec. 22, 2011 3:22 a.m. by sally-haldorson
In - 800 CEO Read Blog

Over the course of this week, we will be introducing, by category, the candidates for the 2011 800-CEO-READ Business Book Awards. Even though only one of the candidates can win the big prize, good business books deserve an audience, and perhaps one on this list will be the winning book..to you.

Today, we take a look at the candidates in the Creativity/Innovation & Marketing/Sales category.

Creativity and Innovation:

Marketing and Sales:



Rounding Up the Best of 2011
Posted Nov. 29, 2011 5:14 a.m. by dylan
In - 800 CEO Read Blog

Posting the strategy + business list before the Thanksgiving break reminded me that we haven't seen quite as many "best of 2011" business lists at this point of year as we have in years past. Beside the Goldman Sachs/FT award and s+b's list, The only two I've seen have come from booksellers—Amazon and Hudson.

Amazon's Best Books of 2011 were announced earlier this month. The books in the Business & Investing category are:

But the list of books that would interest a business reader doesn't end in the business category. It extends into Biographies & Memoirs with Walter Isaacson's bio of Steve Jobs, and even Joshua Foer's Moonwalking with Einstein: The Art and Science of Remembering Everything. Foer's book also made it in the general Nonfiction category, along with The Information: A History, a Theory, a Flood by James Gleick and A History of the World in 100 Objects by Neil MacGregor. The design nerds among us might also enjoy Just My Type: A Book About Fonts by Simon Garfield, which made the Nonfiction list as well.

Hudson Booksellers Best were announced quietly late last month. The Best Business Interest included:

Other, less business-centric lists have been announced, such as Publishers Weekly, whose (admittedly long) Nonfiction list includes a smattering of books that would be of interest to the business reader:

There will most likely be many more coming soon. The Economist is making an event out of their list this year, with their first “Books of the Year” festival at London’s SouthBank Centre early next month. We’ll get that list to you when it’s announced, and will keep you updated as more come in, including our own!



Amazon's Best of 2011 ... So Far
Posted June 27, 2011 9:20 a.m. by dylan
In - 800 CEO Read Blog

Amazon's books editors have announced their "2011 Best Books of the Year So Far" list. I don't recall them putting out a mid-year list in the past, but it's a great idea and they've picked some very worthy titles.

Their top ten in the Business & Investing category are:

On that list, Disciplined Dreaming author Josh Linkner contributed a manifesto to the February issue of ChangeThis, and we have a manifesto from Simon Mainwaring coming on July 6. A few of these books were also Jack Covert Selects when they were released, including Onward, Enchantment, and The Thank You Economy.

There are also books in the general nonfiction category that business readers might find of interest, including:

For the editors' complete list of mid-year favorites, check out Amazon's Top Books of 2011 (so far).



PresentationZen
Posted June 7, 2011 4:00 a.m. by jon
In - 800 CEO Read Blog

Maybe you give presentations often. How effective are they? Maybe you've never given one. Want help heading in the best direction? Thankfully, there's a book like Garr Reynolds' PresentationZen: Simple Ideas on Presentation Design and Delivery.

At some point, you're going to have to communicate an idea to a group of people. Better to communicate clearly, interestingly, and effectively rather than simply saying words and showing slides while everyone anticipates the end. This book will show you how to do that by thinking differently and creatively about how you express and show your idea. Seth Godin even encourages people to NOT buy the book so that his style of presentations don't become more common!

But Guy Kawasaki, who wrote the forward to the book, does encourage people to buy it. In fact, he's got a promotion running now:

Buy a copy of Guy Kawasaki's Enchantment, and get a FREE copy of PresentationZen.

Simply buy a copy of the book, and send Guy your proof of purchase at this link. You must follow these steps in order to get the free book (we are not fulfilling the freebies - Guy is).

Get Enchanted and enchant others through the new presentation skills you'll learn through this cool offer.






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