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Hardcover
240 pages
ISBN 9781591844013 Published July 7, 2011
Portfolio
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Posted Jan. 4, 2012 7:40 a.m. by 800-ceo-read
In - 800 CEO Read Blog
What was the Best Business Book written in 2011? Watch this 90 second video and find out more.
Ok, so we didn't tell you what the best book was. We didn't even tell you what the winners of each category were. But below, you'll see the books that made our short list of the best business books of 2011, ordered by category.
General Business
Demand: Creating What People Love Before They Know They Want It by Adrian J. Slywotsky with Karl Weber, published by Crown Business
Little Bets: How Breakthrough Ideas Emerge From Small Discoveries by Peter Sims, published by The Free Press
Once Upon a Car: The Fall and Resurrection of America’s Big Three Automakers—GM, Ford, and Chrysler by Bill Vlasic published by William Morrow
The Quest: Energy, Security, and the Remaking of the Modern World by Daniel Yergin, published Penguin Press
The Responsible Business: Reimagining Sustainability & Success by Carol Sanford published by Jossey-Bass
Leadership
Being the Boss: The 3 Imperatives for Becoming a Great Leader by Linda A Hill & Kent Lineback, published by Harvard Business Review Press
Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All by Jim Collins & Morten T. Hansen, published by HarperBusiness
I Moved Your Cheese: For Those Who Refuse to Live as Mice in Someone Else’s Maze by Deepak Malhotra, published by Berrett-Koehler
We: How to Increase Performance and Profits Through Full Engagement by Rudy Karsen & Kevin Kruse published by John Wiley & Sons
You Need a Leader—Now What?: How to Choose the Best Person for Your Organization by James M. Citrin & Julie Hembrock Daum, published by Crown Business
Management
Breaking the Fear Barrier: How Fear Destroys Companies From the Inside Our and What to do About by Tom Rieger, published by Gallup Press
Designing for Growth: A Design Thinking Toolkit for Managers by Jeanne Liedtka & Tim Ogilvie, Columbia Business School Publishing
Escape Velocity: Free Your Company's Future from the Pull of the Past by Geoffrey A. Moore, published by HarperBusiness
Good Strategy/Bad Strategy: The Difference and Why It Matters by Richard P. Rumelt, published by Crown Business
Reputation Rules: Strategies for Building Your Company's Most Valuable Asset by Daniel Diermeier, Ph.D., published by McGraw-Hill
Marketing & Sales
Brand Relevance: Making Competitors Irrelevant by David A. Aaker, published by Jossey-Bass
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin Lindstrom, published by Crown Business
The Thank You Economy by Gary Vaynerchuk, published by HarperBusiness
Users, Not Customers: Who Really Determines the Success of Your Business by Aaron Shapiro published by Portfolio
We First: How Brands and Consumers Use Social Media to Build a Better World by Simon Mainwaring published by Palgrave Macmillan
Entrepreneurship & Small Business
Eat People: And Other Unapologetic Rules for Game-Changing Entrepreneurs by Andy Kessler published by Portfolio
The Entrepreneur Equation: Evaluating the Realities, Risks, and Rewards of Having Your Own Business by Carol Roth published by BenBella
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries, published by Crown Business
Making It Happen: Turning Good Ideas Into Great Results by Peter Sheahan, published by BenBella
The Method Method: Seven Obsessions That Helped Our Scrappy Start-Up Turn an Industry Upside Down by Eric Ryan & Adam Lowry, published by Portfolio
Personal Development
Break Your Own Rules: How to Change the Patterns of Thinking That Block Women's Paths to Power by Jill Flynn, Kathryn Heath, & Mary Davis Holt, published by Jossey-Bass
Harper's Rules: A Recruiter's Guide to Finding a Dream Job and the Right Relationship by Danny Cahill, published by Greenleaf
It's Not About You: A Little Story about What Matters Most in Business by Bob Burg & John David Mann, published by Portfolio
Tell To Win: Connect, Persuade, and Triumph with the Hidden Power of Story by Peter Guber, published by Crown Business
Uncertainty: Turning Fear and Doubt Into Fuel for Brilliance by Jonathan Fields, published by Portfolio
Innovation & Creativity
The Accidental Creative: How to Be Brilliant at a Moment’s Notice by Todd Henry, published by Portfolio
Best Practices Are Stupid: 40 Ways to Out-Innovate the Competition, by Stephen M. Shapiro, published by Portfolio
Brainsteering: A Better Approach to Breakthrough Ideas by Kevin P. Coyne & Shawn T. Coyne, published by Harper Business
Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity by Josh Linkner, published by Jossey-Bass
The Innovator’s DNA: Mastering the Five Skills of Disruptive Innovators by Jeff Dyer, Hal Gregersen, & Clayton M. Christensen, published by Harvard Business Review
Finance & Economics
The Coming Jobs War by James Clifton, published by Gallup Press
Currency Wars: The Making of the Next Global Crisis by James Rickards, published by Portfolio
Fixing the Game: Bubbles, Crashes, and What Capitalism Can Learn from the NFL by Roger Martin, published by Harvard Business Review Press
The Price of Everything: Solving the Mystery of Why We Pay What We Do by Eduardo Porter, published by Portfolio
Retirement Heist How Companies Plunder and Profit from the Nest Eggs of American Workers by Ellen Schultz, published by Portfolio
Stay tuned next week when we announce the winners from each of these categories, and the following week we'll announce The Best Business Book of 2011! The suspense!!!
Introducing the Candidates: Creativity/Innovation, Marketing/Sales
Posted Dec. 22, 2011 3:22 a.m. by sally-haldorson
In - 800 CEO Read Blog
Over the course of this week, we will be introducing, by category, the candidates for the 2011 800-CEO-READ Business Book Awards. Even though only one of the candidates can win the big prize, good business books deserve an audience, and perhaps one on this list will be the winning book..to you.
Today, we take a look at the candidates in the Creativity/Innovation & Marketing/Sales category.
Creativity and Innovation:
- Nanovation: How a Little Car Can Teach the World to Think Big and Act Boldby Kevin & Jackie Freiberg and Dain Dunston | Thomas Nelson
- StandOut: The Groundbreaking New Strengths Assessment from the Leader of the Strengthsby Marcus Buckingham | Thomas Nelson
- Blah Blah Blah: What to Do When Words Don't Workby Dan Roam | Portfolio/Penguin US
- Best Practices Are Stupid: 40 Ways to Out-Innovate the Competitionby Stephen M. Shapiro | Portfolio/Penguin US
- The Accidental Creative: How to Be Brilliant at a Moment's Noticeby Todd Henry | Portfolio/Penguin US
- The Innovator's DNA: Mastering the Five Skills of Disruptive Innovatorsby Jeff Dyer, Hal Gregersen, Clayton M. Christensen | Harvard Business Review Press
- Disciplined Dreaming: A Proven System to Drive Breakthrough Creativityby Josh Linkner | Jossey-Bass, An Imprint of Wiley
- Open Services Innovation: Rethinking Your Business to Grow and Compete in a New Eraby Henry Chesbrough | Jossey-Bass, An Imprint of Wiley
- The Idea Hunter: How to Find the Best Ideas and Make Them Happenby Andy Boynton, Bill Fischer | Jossey-Bass, An Imprint of Wiley
- The Two-Second Advantage: How We Succeed by Anticipating the Future‚ Just Enoughby Vivek Ranadive, Kevin Maney | Crown Publishing Group, Crown Business
- Big Wave Surfing: Extreme Technology Development, Management, Marketing and Investing by Kenneth J. Thurber, PhD | Beavers Pond Press
Marketing and Sales:
- The Challenger Sale: Taking Control of the Customer Conversationby Matthew Dixon, Brent Adamson | Portfolio/Penguin US
- The Mackay MBA of Selling in the Real Worldby Harvey Mackay | Portfolio/Penguin US
- Enchantment: The Art of Changing Hearts, Minds, and Actionsby Guy Kawasaki | Portfolio/Penguin US
- Users, Not Customers: Who Really Determines the Success of Your Businessby Aaron Shapiro | Portfolio/Penguin US
- The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven Worldby Fred Reichheld with Rob Markey | Harvard Business Review Press
- The Power of Foursquare: 7 Innovative Ways to Get Your Customers to Check In Wherever They Areby Carmine Gallo | McGraw-Hill Professional
- Likeable: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazingby Dave Kerpen | McGraw-Hill Professional
- Brand Relevance: Making Competitors Irrelevantby David A. Aaker | Jossey-Bass, An Imprint of Wiley
- The Third Screen: Marketing to Your Customers in a World Gone Mobileby Chuck Martin | Nicholas Brealey Publishing
- Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buyby Martin Lindstrom, Morgan Spurlock (Foreword) | Crown Publishing Group, Crown Business
- Brand Resilience: Managing Risk and Recovery in a High-Speed Worldby Jonathan R. Copulsky | Palgrave Macmillan
- We First: How Brands and Consumers Use Social Media to Build a Better World by Simon Mainwaring | Palgrave Macmillan
Jack Covert Selects - The Accidental Creative
Posted July 14, 2011 2:15 p.m. by 800-ceo-read
The Accidental Creative: How to Be Brilliant at a Moment’s Notice by Todd Henry, Portfolio, $25.95, 240 pages, Hardcover, July 2011, ISBN 9781591844013
Todd Henry is a self-described “arms dealer for the creative revolution.” Continuing that metaphor, you can think of him as a freedom fighter of sorts, but he wisely understands that every struggle (even the creative struggle) needs to be organized.
There is the persistent myth that creativity results only from complete lack of boundaries and total freedom. The reality is that we are not capable of operating without boundaries. We need them in order to focus our creative energy into the right channels. Total freedom is false freedom. True freedom has healthy boundaries.
He challenges those he works with as a creativity consultant (which will include you once you pick up this book) to adopt the goal of being prolific, brilliant, and healthy. He explains why you need all three succinctly:
Prolific + Brilliant – Healthy = Burnout
Brilliant + Healthy – Prolific = Unreliable
Healthy + Prolific – Brilliant = Fired
Prolific + Brilliant + Healthy = producing great work consistently an in a sustainable way
This book speaks to everybody who has to be creative at work. For traditional creatives like designers and illustrators, it will help them establish more structure in their creative process; for more nontraditional creatives such as consultants and salespeople, it will help them unlock their latent creative abilities to improve their processes. And, whether you’re a writer trying to establish a regular blogging routine or a manager trying to find the time to generate ideas, the author believes the key to unleashing good, creative work is to establish a Creative Rhythm.
The Creative Rhythm is set by how you structure five elements in your life: Focus, Relationships, Energy, Stimuli, and Hours (F-R-E-S-H.) Henry gives a chapter to each of the F-R-E-S-H elements in the second part of the book. But before he gets you there, he devotes some time to overcoming some of the tensions, side effects and fears of creative life. He knows that “just to stay ahead of the work is often challenging enough,” and the more obstacles we can remove, the better.
No matter if you are an enthusiastic enlistee into The Creative Class, or simply an unwilling recruit because of your job description, you’re almost certainly involved in work that requires you to think and create for a living. The Accidental Creative is one of the best books to date on how to structure your ideas, and manage the creative process and work that comes out of it.

