Little Red Book of Selling


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Hardcover
219 pages
ISBN 9781885167606 Published Aug. 2004
Bard Press (TX)
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Little Red Book of Selling
12.5 Principles of Sales Greatness

Related Blog Posts
Sales Surge!
Posted May 19, 2011 3:30 a.m. by jon
In - 800 CEO Read Blog

Jeffrey Gitomer and Noah Rickun will be LIVE in Milwaukee on June 10th at the Sales Surge Seminar!

Here's what you'll hear:

Building business momentum...while others are complaining, whining and losing theirs! Come learn actionable real-world sales ideas you can take out into the streets and turn into money one minute after the event. Jeffrey Gitomer (author of Little Red Book of Selling, Sales Bible, Social BOOM!, Little Book of Leadership, and 7 other NYT best-sellers, will present:

- Business Social Media

- Price is not the issue - YOU are

- LinkedIn: The NEW cold call

- Capture more than your fair share during the coming economic sales boom

- Differentiating yourself from your competition

- Attracting, engaging, and connecting with value

PLUS! A special appearance and presentation by Noah Rickun, both a Gitomer Certified Speaker and Milwaukee native. Come see his "Acres of Bratwurst" sales message performed in his hometown for the very first time!

And to get a special deal on the event price, head to Noah's site for his coupon code.

Full details on the event can be found here.

Sales people, entrepreneurs, managers, and CEOs, this is a must attend event if you want to learn more about Gitomer's world famous approach to making it easy for people to buy.

See you there!




Bob's Slice of The 100 Best
Posted July 23, 2009 7:11 a.m. by todd-sattersten
In Marketing - 800 CEO Read Blog

Bob Adams at 27 gen has written a series of posts on books he liked from The 100 Best Business Books of All Time and how they apply to church leadership. His first post is about our book and Drucker's Effective Executive.

His other books include:

He ends his last post by saying:

That's my quick look at "The 100 Best Business Books of All Time." Check it out of your local library, or pick up a copy for your own library. There's a wealth of wisdom inside from the business world that you can make applications in your world today.
Thanks Bob!




SalesHQ Recommends Their Twenty Favorites
Posted July 22, 2009 4:23 a.m. by todd-sattersten
In Sales - 800 CEO Read Blog

SalesHQ has posted a list of their 20 Must-Read Sales Books. Like any good list, there is tried and true as well as some less-knowns.

  1. Little Red Book of Selling by Jeffrey Gitomer [1]
  2. The Game by Neil Strauss
  3. Presentation Zen by Garr Reynolds
  4. The Complete Idiot’s Guide to Cold Calling by Keith Rosen
  5. Sales 2.0 for Dummies by David Thompson with Elaine Marmel
  6. How to Master the Art of Selling by Tom Hopkins
  7. Selling the Invisible by Harry Beckwith [1]
  8. The Psychology of Selling by Brian Tracy
  9. Attitude 101 by John C. Maxwell
  10. Don’t Sweat the Small Stuff by Richard Carlson
  11. Dog Eat Dog and Vice Versa by Jerry Rossi
  12. Secrets of Closing the Sale by Zig Zigler
  13. Secrets of Question Based Selling by Thomas Freese
  14. The Greatest Salesman in the World by Og Mandino
  15. Selling to Big Companies by Jill Konrath
  16. How to Win Friends and Influence People by Dale Carnegie [1]
  17. The Art of War by Sun Tzu
  18. Covert Persuasion by Kevin Hogan
  19. The Definitive Book of Body Language by Barbara Pease
  20. Raven by Tim Reiterman

Each book has 50 to 100 words of commentary, so jump over there if you are interested.

I found out about the list from a blog post by Josiane Feigon at Cubicle Chronicles. She laments, "Why is it that anytime someone assembles a list of the best sales books that Zig, Tom, Og, Jeffrey, Dale and Brian have to be on that list?". You can read further about her likes and dislikes.

I like that she pointed me to the list.

1 - This is a book from The 100 Best Business Books of All Time




Today is the Day
Posted Feb. 5, 2009 5:25 p.m. by todd-sattersten
In 100 Best - 800 CEO Read Blog

Jack and I have been working on an idea for about two years. We thought it made sense to put our knowledge about business books into a book of our own.

Today, The 100 Best Business Books of All Time was released by our wonderful friends at Portfolio.

Taking some of the advice from the books we have chosen, we are going to do what Zig Ziglar and Jeffrey Gitomer talk about in both of their books.

We are going to "ask for the order". What I mean is that you have been a follower of 800-CEO-READ for any period of time, you know what we are about: we sell business books and promote great ideas.

Our book is our best effort yet at helping you find the books solutions to the problems and challenges you face, while presenting opportunities you may not have considered before.

We want each of you to buy a copy of The 100 Best.

There are many places you can do that - Amazon, Barnes & Noble, Borders, or your local indie bookstore.

You can also order it from us. You'll pay the full retail price of 25.95, but you will get a bag of extras that are only available through 800-CEO-READ:

  • You'll received a shiny, hardcover of The 100 Best Business Books of All Time autographed by both Jack and Todd
  • We will include a copy of "Conversations about The 100 Best Business Books of All Time". This is an audio CD that Jack and I did, which has 12 tracks, each about 6 minutes in length, where we talk about the books and the key concepts in each of the chapters of The 100 Best.
  • You will receive a copy of In The Books 2008, our annual publication whose purpose is to highlight the best of the year in the genre of business books.
  • After placing your order, we will email you "the lost chapter" from The 100 Best (it was not really lost, we ran out of room in the book). We have compiled a 39 page chapter of Industry Books that everyone in business should read. This chapter comes in a simple to download pdf document and shares all of the design characteristics of the original book.

So, order your copy of The 100 Best.

If you need to hear from some others, here are a few:

You can find the entire list of the 100 books at 100bestbiz.com. You can also download the introduction to The 100 Best and two sample reviews from The Essential Drucker and To Engineer Is Human.

A compelling offer, followed by testimonials, and finished off with free samples of the final product.

How can you resist? :)




This year instead of FRUITCAKE!
Posted Dec. 12, 2006 9:02 a.m. by jack
In Jack's Thoughts - 800 CEO Read Blog

If you need a stocking stuffer for your business friend check this out.

Jeffrey Gitomer is a phenomenon. He is the hardest working man in the business of motivation. I have known Jeffrey for well over a decade. In fact, the updated version of The Sales Bible still carries my name on the cover. Weird but true. Jeffrey called and asked if I would give him a plug for the hard cover of the book and I did (and that is why my quote is on the cover).

For the past two years he has been flooding the market with a series of brilliant books on laser focused issues. The Little Red Book of Selling started things, and that book was quickly followed by The Little Red Book of Sales Answers, then The Little Black Book of Connections (read my review here), and now The Little Gold Book of YES! Attitude.

The reason I decided tell you about this library is that I spent some time with the YES book and loved it. So I went back to the other books and found that there is a reason that Jeffrey is the only person, that I know of, who has every had three different books on The Wall Street Journal weekly best seller list during the same week.

Now, what makes his books so special? They are a perfect size. They fit in your hand and feel comfortable. The pages are four color. The takeaways in each book are bite-sized and just perfect to read on an airplanethat is why you have seen these books stacked on the shelves at airport bookstores. Jeffrey's writing is extremely conversational and fun to read. Plus, the books have rounded edges and those cool ribbon page markers. They also lay open without breaking the spine. Whats not to like about that?

These books are the perfect gift for the business person in your life. Honest!