$19.98
Customize It
Hardcover
140 pages
ISBN 9780785212997 Published Oct. 2005
Nelson Business
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Posted Oct. 4, 2005 4:58 a.m. by kate
Yesterday we posted the latest Jack Covert Selects. This month, Jack reviewed these books:
The Big Moo by The Group of 33; compiled by Seth Godin
Seth compiled the thoughts of 33 of the world's leading business minds including Tom Peters, Guy Kawasaki, Kevin Carroll, Jackie Huba, Dan Pink, Alan Webber and other thought-provoking people. The catch: there are no bylines so the thoughts are stand-alone. The benefits: all profits are being donated to charity!
READ THE FULL REVIEW HERE.
The Art of Pricing by Rafi Mohammed
Mohammed discusses and suggests different pricing methods that can be used to attract consumers to your products and services. This is a good starting point for learning about pricing.
READ THE FULL REVIEW HERE.
Let My People Go Surfing by Yvon Chouinard
Chouinard is the founder and owner of Patagonia--a company renowned for its environmentally conscious business practices and its equipment and clothing geared towards adventure sport enthusiasts. Let My People Go Surfing tells the story of Patagonia and is speckled with tales of Chouinard's personal adventures.
READ THE FULL REVIEW HERE.
Corporate Canaries by Gary Sutton
In the old mining days, canaries were placed in mines to warn workers of dangerous gases. Illustrated by the stories of Sutton's Irish grandfather, Corporate Canaries will warn you of your company's possible pitfalls.
READ THE FULL REVIEW HERE.
And those are the October Jack Covert Selects. Enjoy!
Jack Covert Selects: Corporate Canaries
Posted Oct. 3, 2005 10:34 a.m. by jack
Corporate Canaries: Avoid Business Disasters with a Coalminer's Secrets
by Gary Sutton, Nelson Business, 160 Pages, $19.99, October 2005, ISBN 078521299X
Until now, I had never seen a business book offer a guarantee; Corporate Canaries was the first business book I have seen do so. By offering a guarantee, author Gary Sutton demonstrates complete faith in his message. Here is Sutton's guarantee:
This book will help managers detect a serious business problem, either in your company or in a competitor's, within a year of reading. If not, I will return your money plus a dollar.
Wow. Sutton offers a guarantee and an extra dollar? I was hooked; I wanted my dollar. I read the book and after reading it, the thought of returning it did not even cross my mind. Corporate Canaries is an innovative concoction of storytelling, real-life examples and practical business advice. The book is worth much more than $19.99 plus $1. Now, let's get into the book.
Allow me to start by introducing you to the main character, Grandpa Sutton--Irishman, former coalminer, and the author's grandfather. Each new lesson is narrated through Grandpa Sutton's coalmining stories.
During the coalmining days, canaries were placed in the mines to alert workers of dangerous gases. Sutton uses his lessons as corporate canaries to help warn you of poisons within your company. These lessons are backed up by real life examples of well-known companies such as Mercedes, Time Warner and Merrill Lynch. They are further enhanced by the author's verbal equations that will help measure your company's success.
The best part: Sutton literally gives you symptoms and cures for business problems. It's as if Sutton is the "business doctor" for corporations. Here's a summary of the corporate illnesses for which Sutton provides prescriptions:
- You can't outgrow losses.
- Debt's a killer.
- Fools fly blind.
- Any decision beats no decision.
- Markets grow and markets die.
If you read this book (and I suggest you do), you will enjoy receiving business advice from an intelligent, Irish grandfather. Look at it this way, even if you gain nothing from the book, you can return it and earn a dollar. What do you have to lose?
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