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ISBN 9781419502750 Published May 2005
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Posted July 5, 2005 5:57 a.m. by jack
The Forgotten Half of Change: Achieving Greater Creativity Through Changes in Perception by Luc De Brabandere, Dearborn Trade, 160 Pages, $20.00 Hardcover, May 2005, ISBN 1419502751
As regular readers know, I get lots of books and separating the wheat from the chaff is something I try very hard to do in a fair, unbiased way. The advance readers copy of this book has sat on my desk for six months. During that time, several hundred books have been passed over, but for some reason, this book stayed. Something about appealed to me. To start off with it has an interesting cover and the concept itself interested with me. I know Ill reread this great book again soon, because, as the book shows, thats how change happens. Having worked in the same business for many years, I have seen many change initiatives failnot necessarily because the idea was bad but because it didnt resonate with the people involved and was doomed to fail.. As the author says:
If you want to change, you have to change twice. You not only need to change the reality of your situation, you need to change your perception of this reality. This is the essence of this book.
Hence, the forgotten half of change. This book is a prime example of a growing trend where business books dont tell you how to run or manage a company, but instead helps you look at your business in a different light.. I personally like this trend because the books and the information is based on practical situations. To support the practical applications, each chapter ends with a Key ideas in this chapter. For example, the chapter Seeing is Believing has the following key ideas:
There are hundreds of laws of perception.
Some are hardware, but most of them are software. You dont see the world like it is; you see the world like you are.
We think only in forms: stereotypes, patterns, and paradigms.
Many bad decisions are not due to a lack of information, but rather to the way our minds work.
This book stayed on my desk for a reason. After having read it, I understand why, and have made the book a permanent addition to my bookshelf.
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