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Customize It


Hardcover
311 pages
ISBN 9780307396204 Published July 2008
Crown Business
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Crowdsourcing Interview with Jeff Howe
Posted Sept. 4, 2008 9:19 a.m. by kate
In - 800 CEO Read Blog

Jeff Howe, author of Crowdsourcing: Why the Power of the Crowd is Driving the Future of Business, and I talked about the phenomenon of using crowds to do work. In this 33-minute podcast, you'll hear about Jimmy Wales and the founding of Wikipedia, Procter & Gamble using crowds for innovation, and the British Crown -- one of the first examples of crowdsourcing (around the 11.45 minute mark).

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CrowdsourcingInterview.mp3:
http://800ceoread.com/blog/audio/CrowdsourcingInterview.mp3

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