$21.95

Customize It


Hardcover
206 pages
ISBN 9780385524384 Published June 2008
Broadway Business
See all formats


Tweet

Sway Interview with Ori and Rom Brafman
Posted Aug. 5, 2008 9:48 a.m. by kate
In - 800 CEO Read Blog

This week, Ori and Rom Brafman joined us to talk about their book Sway: The Irresistible Pull of Irrational Behavior. The two are brothers; Ori adds the business perspective and Rom, the psychologist perspective. Together they sought to answer the question, why do rational people act irrationally? In the interview we talked about irrationality as a whole, how to recognize it in our own behaviors and various real-life examples of its manifestation. And, last but not least, what the guys are currently reading. Enjoy!

---

SwayInterview.mp3:
http://www.800ceoread.com/blog/audio/SwayInterview.mp3

---