I recently talked with John Spence, the author of Awesomely Simple: Essential Business Strategies For Turning Ideas Into Action.

John believes if you concentrate on a small set of simple things and get those right that you'll have more time for the complicated tasks. His six simple principles for success are:

1. Vivid Vision
2. Best People
3. Robust Communication
4. Sense of Urgency
5. Disciplined Execution
6. Extreme Customer Focus

We talk about how John reads more business books than I do, how mantras can make great mission statements, and what the next thing you do is after you read the book.

The interview lasts 38 minutes.