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Hardcover
336 pages
ISBN 9781400064281 Published Jan. 2007
Random House
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Made to Stick
Why Some Ideas Survive and Others Die
By Chip Heath, Dan Heath
Podcasts
Made To Stick Interview with Dan HeathPosted Feb. 8, 2007 7:48 a.m. by todd-sattersten
In - 800 CEO Read Blog
In this interview I talk with Dan Heath, co-author with his brother Chip of Made To Stick: Why Some Ideas Thrive and Others Die .
Dan and I talked for over an hour. We covered each of their six points from their book. We talk about the $1000 test, movie pitches, and my favorite quote is:
"Abstraction allows the illusion of agreement."Take the time. I think you will enjoy this one. P.S. Check out their manifesto called Talking Strategy on ChangeThis. P.P.S. We mention Pip Coburn and his prior podcast interview.
madetostickinterview.mp3:
http://www.800ceoread.com/blog/audio/madetostickinterview.mp3
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