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Hardcover
223 pages
ISBN 9781419596063 Published Jan. 2007
Kaplan Business
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Citizen Marketers Interview with Jackie Huba
Posted March 22, 2007 3:59 a.m. by todd-sattersten
In - 800 CEO Read Blog

In this interview, I talk with Jackie Huba, co-author with Ben McConnell of Citizen Marketers: When People Are The Message. Citizen Marketers is the next step for Ben and Jackie after their word-of-mouth marketing bible Creating Customer Evangelists. Here are the questions you'll get answered if you listen to this podcast:

• Why should I care about citizen marketers?
• How can your company engage citizen marketers?
• How can citizen marketing build the skills of your employees

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citizenmarketersinterview.mp3:
http://www.800ceoread.com/blog/audio/citizenmarketersinterview.mp3

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