Groundswell



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Hardcover
286 pages
ISBN 9781422125007 Published March 2008
Harvard Business School Press
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Groundswell
Winning in a World Transformed by Social Technologies

Podcasts
SXSW Interview with Charlene Li
Posted March 23, 2009 9:20 a.m. by todd-sattersten
In - 800 CEO Read Blog

I was in Dallas a few weeks ago and was asked my opinion about Groundswell. I told the audience of CEOs that it was required reading for any C-level executive trying to understand social media. This interview is just over six minutes and I think Charlene Li does a great job of showing why you should read it, whether 'Chief' is in your title or not.


Charlene_Li_SXSWi.mp3:
http://800ceoread.com/blog/audio/Charlene_Li_SXSWi.mp3