N Hans Peter Brondmo, Geoffrey Moore Hardcover 2009-05-20T20:56:50-05:00 <p> Destined to become the bible of Internet marketing, this peerless guide provides a strategic and practical road map for creating profitable, lasting relationships with customers.</p><br/><p><b>From the Publisher:</b><br/> E-mail marketing is the new hot frontier of e-commerce. In a world where the competition is never more than one click away, e-mail has become the most powerful tool companies have to establish an ongoing dialogue -- leading to profitable relationships -- with prospects and customers.<P>Hans Peter Brondmo, a leader in Internet marketing and e-commerce, takes readers step-by-step through the process of using e-mail to create long-lasting customer relationships online.<P>Based on the premise that an engaged customer is a valuable customer, Brondmo defines the new rules of marketing and customer communication. Engaged is filled with successful case-studies from such major companies as Victoria's Secret, OfficeMax, CDNow, and many other market leaders. In addition, Brondmo addresses such delicate privacy issues as: When does e-mail become spam? How do you make e-mail a communication that customer welcome? How do you keep customers from hitting "delete" when they receive your e-mail?<P>The first book of its kind, Engaged provides unprecedented strategies for retaining online customers and building a sustainable, successful Internet business.</p><br/> 1.03 63 N http://media.800ceoread.com/view/9780066620787/image/coverart 0 0066620783 English N 9.54 No Book 257 2600 active 2000-11-01 2600 HarperCollins Publishers no Internet marketing 1 9780066620787 2010-02-06T03:07:44-06:00 1.21 6.42