Houdini Solution



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Paperback
232 pages
ISBN 9780071462044 Published Oct. 2006
McGraw-Hill Companies
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Houdini Solution
Put Creativity and Innovation to Work by Thinking Inside the Box

Book Description

From the Publisher:

Transform the shackles of conformity into the tools for generating amazing, unconventional results

Houdini performed his greatest tricks within the confines of a box. Now one of the advertising industry's brightest and most innovative stars shows you how to do likewise: to use the power of thinking inside the box to unleash the power of innate creativity.

Who hasn't been extremely creative when boxed into an exceedingly tight deadline or budget? "The Houdini Solution" introduces a radical theory of how to generate more focused and powerful ideas by accepting, and even thriving on, constraints instead of being controlled by them. Filled with inspiring anecdotes and intriguing exercises that will yield surprising results, this book will spur you on to unleash the full power of your creativity, work magic in the workplace, and succeed beyond your wildest dreams.


Tagged: Self-Help



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