First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon

N Darren Rovell

Hardcover

2009-05-21T02:41:58-05:00

From the Publisher: The book chronicles the rise of the sports drink industry and the near-monopoly that Gatorade has built and maintained through savvy marketing and branding strategies. National TV campaign. National radio campaign. National print campaign. Online campaign to sports websites.

0.99 1737 Y

http://media.800ceoread.com/view/9780814472996/image/coverart

0814472990 English

9.02 No Book

243 2195

active

2005-09-01

2195

AMACOM/American Management Association

Beverage industry, Gatorade (Firm), United States

First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon

1 9780814472996

2010-02-05T09:08:49-06:00

1.14 6.3