The book chronicles the rise of the sports drink industry and the near-monopoly that Gatorade has built and maintained through savvy marketing and branding strategies. National TV campaign. National radio campaign. National print campaign. Online campaign to sports websites.

From the Publisher:
The book chronicles the rise of the sports drink industry and the near-monopoly that Gatorade has built and maintained through savvy marketing and branding strategies. National TV campaign. National radio campaign. National print campaign. Online campaign to sports websites.

Tagged: United States, Gatorade (Firm), Beverage industry