800-CEO-READ - Long Tail

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Hardcover
238 pages
ISBN 9781401302375 Published July 2006
Hyperion Books
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Long Tail

Why the Future of Business Is Selling Less of More

By Chris Anderson

Book Description

Anderson presents a discussion about the economics of abundance--the rise of the niche--as the cost of reaching consumers drops dramatically and markets shift.

Tagged: Business, Economics, Finance

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