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Hardcover
264 pages
ISBN 9781591391234 Published April 2005
Harvard Business School Press
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Marketbusters
40 Strategic Moves That Drive Exceptional Business Growth
Book Description
From the Publisher:
Based on an extensive three-year study, McGrath and MacMillan identify five arenas in which exceptional growth opportunities can be found and outline forty specific marketbusting moves. In addition, they provide practical tools and checklists to help leaders determine the best move to use in a given situation.
Tagged: Business, Economics, Finance
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