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ISBN 9781591396192 Published Feb. 2005
Harvard Business School Press
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This landmark work upends traditional thinking about strategy, and explains how to create uncontested market space and make the competition irrelevant while charting a new path to capture new market space that is ripe for growth.
From the Publisher:
A landmark work that upends traditional thinking about strategy, and charts a new path to capture new market space that is ripe for growth.
Tagged: Business, Economics, Finance
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