Small Giants


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Hardcover
224 pages
ISBN 9781591840930 Published Jan. 2006
Portfolio
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Small Giants
Companies That Choose to Be Great Instead of Big

Book Description

Burlingham profiles 14 of the best purpose-driven companies--Anchor Brewing, CitiStorage, Clif Bar Inc., Righteous Babe Records, Reel Precision Manufacturing, and Zingerman's Community of Businesses--showing their consistent profitability and insistence at staying small and great instead of large and mediocre.


From the Publisher:
How maverick companies have passed up revenue growthaand focused on greatness instead

Most books about successful businesses focus on public companies, where the definition for success is steady growth in revenue and profits. Yet there are many excellent, privately held companies marching to the beat of a different drum; they have stricken revenue and profit growth from the top of their mission statements. Instead, they define themselves by their passion for their products and their commitment to their employees, customers, and communityaembracing a clarity and loyalty to purpose thatas an anomaly in todayas environment.

"Small Giants" is a fascinating book about the unconventional people who run these purpose-driven companies. Longtime "Inc." magazine editor Bo Burlingham takes us deep inside these companies to determine the secret ingredient, the elusive amojoa that makes them great.

He profiles fourteen of the best, including Anchor Brewing, CitiStorage, Clif Bar Inc., Righteous Babe Records, Reel Precision Manufacturing, and Zingermanas Community of Businesses. These companies are consistently profitable yet have consciously resisted convention by staying small and great instead of becoming large and mediocre.

For anyone who wants to explore Americaas most innovative and inspiring small business successes, this unique book is the place to start.


Tagged: Business, Economics, Finance



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