N Debbie Weil, Bob Lutz Hardcover 2009-05-21T05:15:09-05:00 <p> In an informal, provocative, technical-jargon-free style, Weil explains why every organization needs to join this marketing revolution, and then reveals how to create a blog that's engaging, smart, and likely to attract an audience.</p><br/><p><b>From the Publisher:</b><br/> The definitive guide to corporate blogging, and why every organization needs to join this marketing revolution <BR> So many blogs, so little time. Is it too late to start, now that the blogging craze has reached critical mass? Absolutely not! <P> Picture a focus group, a viral marketing campaign, and your own news station all rolled up into one. Now wrap that into a low-cost, easy-to-use, always-on Web site. That is what effective corporate blogging is. <P> At first, business blogging was ideal for free agents and entrepreneurs who needed a cheap way to get their message out. Now, the big guys are tapping the amazing power of a great blog. But the key word is "great," A corporate blog thatas boring or deceptive is worse than none at all. <P> In this indispensable guide, online marketing consultant Debbie Weil explores all aspects of corporate blogging, answering important questions such as: <BR> a[ How much time will it take?<BR> a[ What about the legal risks?<BR> a[ Who in my company should blog?<BR> a[ What are the best corporate blogs out there?<BR> <P> In an informal, provocative style and without technical jargon, Weil explains how to create a blog thatas engaging, smart, and likely to grow an audience.</p><br/> 0.9 2216 Y http://media.800ceoread.com/view/9781591841258/image/coverart 0 1591841259 English N 8.34 No Book 218 2395 active 2006-08-01 2395 Portfolio no Blogs, Business communication 1 9781591841258 2010-02-08T06:06:08-06:00 0.76 6.02