Making Connections | THE 8CR POW WOW est. 2005
DECEMBER 7-8, 2010 | MILWAUKEE ___________________________________________________

The 800-CEO-READ Author Pow Wow is back!

The theme of this year's event is Making Connections. Now, we don't mean making connections in strictly networking terms, that's just a bonus. As a company, we are interested in helping authors think comprehensively about idea creation and fruition, better connect their ideas with an audience, get books (or web links) to readers and potential fans, meet with people in the know, join the fast-moving world of business ideas and pull ahead of the others.

Whether you are new to the Pow Wow or a repeat attendee, a new author or working on your third book, we've crafted an event offering the most current and useful info you will need to make these connections.

This year's Pow Wow will be held December 7th and 8th at the national award-winning Iron Horse Hotel in Milwaukee, WI. The Iron Horse Hotel was recently named "Boutique Hotel of the Year" by the Boutique & Lifestyle Lodging Association. Awarded at the 2010 HD Boutique show in Miami, the hotel was recognized for excellence in six distinct categories: Design & Architecture, Sustainability, Food & Beverage, Customer Service, Marketing & Sales and Operational Performance.

Here's the agenda:

PRE-POW WOW:

The night before the event, we'll have a welcome reception at the 800-CEO-READ World Headquarters. Meet the panelists and other attendees, partake in refreshments, and see the place where all 8CR's business book magic happens!

DAY ONE: Industry Insider:

We'll begin with breakfast and greetings in the Library Room at the Iron Horse. From there, Day One will cover the fundamentals of launching your idea into the world, featuring the following panels:

Publishing:
Adrian Zackheim (Portfolio), Clint Greenleaf (Greenleaf Book Group)
Bookselling:
Tom Wilson (Wiley), Deb Lewis (Penguin), Jill Konrath (author of Snap Selling)
Publicity:
Mike Hofman (Inc.com), Allison McLean (Portfolio), Barbara Cave Henricks (Cave Henricks Communications)
Speaking:
Stephen Denning (author of The Leader's Guide to Radical Management), Shawn Kent Hayashi (author of Conversations for Change: 12 Ways to Say It Right When It Matters Most)

Main Event:
CHRIS GUILLEBEAU: CREATING AN UNCONVENTIONAL PUBLISHING SUCCESS
Creator of the wildly popular blog The Art of Non-Conformity, and now the successful book of the same title, Chris will talk about taking the unconventional path, based on his experience of publishing online, doing a 50-state book tour, and more! Chris is a writer, world traveler, entrepreneur, and lifelong learner and has been featured in New York Times, Psychology Today, Business Week, Budget Travel, Oregonian, La Presse, Washington Times, MSNBC, Anderson Cooper's 360.

DAY TWO: Spreading Ideas:

You've got your idea written and ready, but how do you spread that idea far and wide, give it some horsepower in ways that will resonate and stick with your audience? Day Two will inspire you to act, to make the connections that will propel your idea into the world of business thought. Sessions on Day Two include:

Social Media:
Kenneth Gillett (Target Marketing), Phil Gerbyshak (Small Business Story Selling)

Main Event:
SALLY HOGSHEAD: HOW TO BUILD A MORE FASCINATING PERSONAL BRAND
Sally Hogshead will combine ideas from her book Fascinate: Your 7 Triggers of Persuasion and Captivation with her own experiences as an author, speaker, marketer, and consultant to reveal how to create a more fascinating personal brand. Sally's work and insights have been profiled by The New York Times, NBC, ABC, CBS and MSNBC. She's been described by the press as "intrepid" and an "advertising mastermind." Sally's talk is the perfect way to connect many of the ideas inspired by the Pow Wow, and a great cap to an insightful two days.

POST-POW WOW:

If your flight schedule allows, head back to the 800-CEO-READ World Headquarters video room and we'll shoot a brief video of you talking about your idea which we will post on 800ceoread.com and use for future marketing.

Cost includes event sessions, buffet breakfast and lunch served on each day of the event, plus group dinner the evening of Day One at Hinterland.

Hotel discount information provided upon registration. Please contact Jon (jon@800ceoread.com) with any questions.