N Richard Laermer, Mark Simmons Hardcover 2009-05-21T03:39:57-05:00 <p> In quick chapters, this punched-up guide is for creative types and marketing zealots seeking to overthrow the remains of marketing as it is known today. Graphics.</p><br/><p><b>From the Publisher:</b><br/> <P> The marketing revolution is here, so get on the right side of the barricade and become a part of it! Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control. <P> In "Punk Marketing," Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff--products, services, entertainment--and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed--one they have branded "Punk Marketing"--and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly. <P> Never dull, sometimes controversial, but always a helluva lot of fun, "Punk Marketing" presents a manifesto for any businessperson needing to engage consumers--or any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders, "branded" entertainment, cell-phone TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With "Punk Marketing," there's a built-in plan to equip you with tools to make all this change work out just fine, thanks. <P> "Punk Marketing" is the first shot--soon to be heard 'round the world--of a long-awaited and breathless uprising that businesses want, deserve, and desperately need.</p><br/> 0.93 1924 Y http://media.800ceoread.com/view/9780061151101/image/coverart REG 0061151106 English N 9.38 No Book 225 2595 active 2007-03-01 2595 Collins no Business, Economics, Finance Available 1 9780061151101 2010-02-08T18:35:55-06:00 1.14 7.62