N Robert B Cialdini Paperback 2009-05-20T23:27:15-05:00 <p><b>From the Publisher:</b><br/> <P> "Influence," the classic book on persuasion, explains the psychology of why people say "yes"--and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. <P> You'll learn the six universal principles, how to use them to become a skilled persuader--and how to defend yourself against them. Perfect for people in all walks of life, the principles of "Influence" will move you toward profound personal change and act as a driving force for your success.</p><br/> 0.85 925 Y http://media.800ceoread.com/view/9780061241895/image/coverart REG 006124189X English N 8.01 No Book 320 1798 active 2007-01-01 1798 Collins no Inspirational Available 1 9780061241895 2010-02-04T20:42:50-06:00 0.63 5.44