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Hardcover
216 pages
ISBN 9780131855199 Published Sept. 2005
Prentice Hall
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Power of the Purse
How Smart Businesses Are Adapting to the World's Most Important Consumers-Women
By Fara Warner
Book Description
Although women drive some 80 percent of all buying decisions, only a few companies have learned to refocus on women and achieve stunning results. Case studies on McDonald's, Kodak, Swiffer, DeBeers', Nike, Home Depot, Levitra, and Cialis are included.
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