$22.99
Customize It
Hardcover
263 pages
ISBN 9780132343343 Published Nov. 2007
Wharton School Publishing
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Do the Right Thing
How Dedicated Employees Create Loyal Customers and Large Profits
Book Description
Parker shows why "doing the right thing" is the most powerful rule for business success. Using the example of Southwest Airlines after 9/11--no layoffs, no pay cuts, and no-penalty, no-questions-asked refunds--Parker discusses the essential principles of respect and trust that can make any company strong.
Tagged: Supplementals & Ancillaries
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