Real-Time Marketing for Business Growth



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Paperback
372 pages
ISBN 9780137010103 Published March 2010
FT Press
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Real-Time Marketing for Business Growth
How to Use Social Media, Measure Marketing, and Create a Culture of Execution

Book Description

From the Publisher:
Your Hands-On Guide for Creating Continuous, Profitable Growth! Use the proven, six-step Marketing Process to: - Create a marketing plan with execution built in to the process. - Accurately predict the ROI of marketing and sales to improve results. - Integrate marketing best practices with new social media breakthroughs. - Improve customer experience and customer lifetime value. - Refine your brand and positioning to create a competitive advantage. - Update strategy in real time to respond to changing market conditions. - Create a culture that thrives on accountability, execution, and winning. A Better Way to Plan and Executeute! Master Monique Reece's Proven Marketing Process: Purpose: Define your vision and specific strategic goals. Research: Deepen your understanding of customers, markets, and competitors. Analyze: Uncover powerful new growth opportunities. Implement: Develop a tactical plan using new media tactics to drive leads, increase sales, and build
your brand. Strategize: Create strategies and build effective sales plans resulting in increased revenue and profitability. Execute and Evaluate: Integrate marketing, sales, and operations. Measure and update your plan in real-time and create a culture of execution. www.MarketSmarter.com


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