800-CEO-READ - Do You Matter?

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Hardcover
236 pages
ISBN 9780137142446 Published Aug. 2008
FT Press
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Do You Matter?

How Great Design Will Make People Love Your Company

By Robert Brunner, Stewart Emery, Russ Hall

Book Description

More and more companies are coming to understand the competitive advantage offered by outstanding design. "Do You Matter?" shows companies how to create products, services, and experiences that truly matter to their customers' lives.

Tagged: Industrial design, New products, Industrial design coordination, Branding (Marke

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