From the Publisher:
When Jonathan West tells people he is in the oil businesshe likes to watch them silently count the dollars he's worth.  But Jonathan 
isn't running ExxonMobil or Chevron--he's in the olive oil business.  
It's a family business and it's facing a crisis: Its mom-and-pop 
customers are disappearing and the big supermarkets are a threat.  
The business is troubled and needs an urgent reinvention.
So what does Jonathan do?  He engages the services of a consultant 
who is considered a magician.  Literally.  The magician takes 
Jonathan and his team on a journey of creativity and innovation that 
helps them to revive and energize their entire business strategy.  
Together they learn how to abandon old assumptions and discover 
creative new solutions to business.  And they learn a magic trick or 
two along the way. So will you.
 

Tagged: Creative ability in business, Success in business, Magic