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ISBN 9780316346627 Published Jan. 2002
Back Bay Books
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This celebrated bestseller, now in paperback, is a book that is changing the way Americans think about selling products and disseminating ideas. The new Afterword by the author describes how readers can constructively apply the tipping point principle in their own lives and work.
From the Publisher:
The New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly & unexpectedly. Ideas, behavior, messages, & products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters & graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, & the moment they take off, they reach their critical mass, or, the Tipping Point. Gladwell introduces us to the particular personality types who are natural pollinators of new ideas & trends, the people who create the phenomenon of word of mouth, & he analyzes fashion trends, smoking, children's television, direct mail, & the early days of the American Revolution for clues about making ideas infectious. He also visits a religious commune, a successful high-tech company, & one of the world's greatest salesmen to show how to start & sustain social epidemics.
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