An extraordinarily new business slant on how companies can generate greater profits. Presented in 23 compact lessons, "The Art of Profitability" features an ongoing tutorial between two fictitious individuals.

From the Publisher:
- The Art of Profitability was published in Warner Business Books hardcover (0-446-53150-2) in 9/02 and has over 43,000 copies in print to date.
- Adrian Slywotzky is the coauthor of The Profit Zone (Times Business/Random House, 1998), a Business Week bestseller which has sold over 105,000 hardcover copies and has received enormous praise from the business community. His first book, Value Migration (Harvard Business School Press, 1996), has sold over 80,000 hardcover copies.
- The author's How To Grow When Markets Don't, coauthored with Richard Wise and Karl Weber, will be published by Warner Business Books in 4/03.
- Adrian Slywotzky is a vice president of Mercer Management Consulting, Inc., a global strategy consulting firm focusing on the development of strategies for growth in changing markets. He has spoken at the World Economic Forum in Switzerland, and has been a keynote Speaker at the Microsoft CEO Summit, the Forbes CEO Summit, and the Fortune CEO and CIO Conferences.
- Available as a Time Warner AudioBook.

Tagged: Business, Economics, Finance