Although the Teutul family business is thriving in a niche industry--Orange County Choppers produces 150 custom motorcycles a year--the rules that the company follows are universally valid, and can be applied to any business of any size in any industry.

From the Publisher:

Tough, smart business advice from the star of the hit TLC reality show "American Chopper"

Now in paperback, "The Ride of a Lifetime "elucidates the business principles that have made Paul Teutul Sr. and Orange County Choppers a household name. Paul's smart, commonsense business wisdom works for businesses both big and small in any industry. Here, he shows you firsthand how he built a uniquely successful business by working hard and demanding it from others; encouraging and embracing unfettered creativity; establishing well-defined roles for every team member and demanding they support each other; and using honest conflict and confrontation to solve problems and constantly innovate.

Paul and his sons build the best one-of-a-kind choppers in the world with unrivaled passion, creativity, and honesty. "The Ride of a Lifetime "shows you how they do it. Offers an inside look at the business practices that built Orange County Choppers into a massively successful business Reveals a different side to the OCC family patriarch Full of practical, real world business principles that lead to unlimited success for any business

"The Ride of a Lifetime "is a smart, tough-as-nails guide to business success that every entrepreneur should read."

Tagged: Business, Economics, Finance