ISBN 9780470504895 Published June 2009
John Wiley & Sons
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Includes Special Essays by Contributing Authors Ray Cronise, Dr. Rachna Jain, Mari Smith, and Craig Ernst
"This amazing book is a one-man stimulus package . . . and should be required reading in both tough times and boom times. This timely book delivers fresh actionable strategies that show sales pros how to grab their clients attention and how to take massive action to build sales momentum to a fever pitch."
--Rob Northrup, President, Advanced Extrusion Solutions (and Field Sales Pro)
"Using the step-by-step daily system in "How to Sell When Nobody's Buying," we generated so many leads in the 'worst possible time' that we had to add two new salespeople. Get this book!"
--Stephanie Frank, President, Success IQ University, www.SuccessIQu.com
"Brilliant! After only two days of using Dave Lakhani's success strategies outlined in this groundbreaking new sales bible, I'm in the process of negotiating monthly training contracts with Disney and AOL! Enough said? Buy this book today!"
--Janine Driver, Body Language Contributor, NBC's "Today" show President, The Institute of Leadership Innovation
From the Publisher:
The most effective sales strategies for tough economic times
Today's selling environment is tough, and only getting tougher. The old tactics are no longer working, and the current economy is only making selling more difficult. You need sales tactics and strategies that work now and fast . . . even when no one wants to buy-and tactics and strategies that will work even better when they "do "want to buy.
"How to Sell When Nobody's Buying "is a practical, effective guide to selling even in the toughest of times. This book is packed with new information about creating sales opportunities. Most sales strategies taught today are based on outdated information from ten, twenty, even thirty years ago and they simply don't work today. You'll find the tools and information you need to gain confidence, create powerful alliances, profitable social networks, and drive your profits to unprecedented highs. Whether you sell business-to-business or direct to the consumer, whether you sell real estate or retail, this is the sales guide for you.Features effective, simple strategies for selling in tough economic timesOffers free or low-cost prospecting tools that bring in customers by the herdIncludes case studies from top salespeople that reveal new ways to bring in customersFrom sales guru Dave Lakhani, author of "Persuasion, Subliminal Persuasion, "and "The Power of an Hour"
These days, you need all the help you can get to sell effectively. If you want to increase your sales and drive your business forward-no matter what the economy or your industry does-learn "How to Sell When Nobody's Buying."
Tagged: Business, Economics, Finance
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