Writing in the short form (140-160 characters) is not limited to Twitter, but other forms of social networking, such as Facebook and LinkedIn. Sagolla offers a style guide for how to best use the 140 characters, and discusses the importance of simplicity, honesty, and humor.

From the Publisher:
Make the most of your messages on Twitter, Facebook, and other social networking sites

The advent of Twitter and other social networking sites, as well as the popularity of text messaging, have made short-form communication an everyday reality. But expressing yourself clearly in short bursts-particularly in the 140-character limit of Twitter-takes special writing skill.

In "140 Characters, " Twitter co-creator Dom Sagolla covers all the basics of great short-form writing, including the importance of communicating with simplicity, honesty, and humor. For marketers and business owners, social media is an increasingly important avenue for promoting a business-this is the first writing guide specifically dedicated to communicating with the succinctness and clarity that the Internet age demands. Covers basic grammar rules for short-form writing The equivalent of Strunk and White's "Elements of Style" for today's social media-driven marketing messages Helps you develop your own unique short-form writing style

"140 Characters" is a much-needed guide to the kind of communication that can make or break a reputation online.

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