800-CEO-READ - Myth of Excellence

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Hardcover
272 pages
ISBN 9780609608203 Published Jan. 2001
Crown Business
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Myth of Excellence

Why Great Companies Never Try to Be the Best at Everything

By Fred D Crawford, Frederick A Crawford, Ryan Mathews, Ryan Ma

Book Description

Is being the best, across the board, the best strategy for business success? "The Myth of Excellence" answers that question with an emphatic "no" and makes a compelling case of focusing resources on more targeted goals.

Tagged: Shopping, Consumer behavior, Marketing research

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