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Paperback
496 pages
ISBN 9780679740421 Published Oct. 1995
Vintage Books USA
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Where the Suckers Moon
The Life and Death of an Advertising Campaign
Book Description
Rothenberg chronicles the brief, turbulent marriage between a recession-plagued auto company and an aggressively hip ad agency (whose creative director despised cars), capturing both the ad world's tantalizing gossip and the broader significance of its creations. "Simply the best book about advertising I have ever read".--Neil Postman (Technopoly).
Tagged: Business, Economics, Finance
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